Chris Hanna 0:00
Hello and welcome back to accepted where we make ads for things that don’t really need them.

Sam McKinney 0:05
I’m Sam and I love magical creatures.

Chris Hanna 0:07
I’m Chris most likely to be voted a muggle.

Sam McKinney 0:09
John, you couldn’t make it today. But don’t worry, we have a special guest filling in.

Chris Hanna 0:17
Our special guest is an award winning art director whom I’ve had the utmost pleasure of working with both in school and in the agency world or Lydia’s. Welcome to attented

aurelei 0:26
Hi, guys. Thanks for inviting me. Very excited to be here. Listen to all of the ideas, but mostly catching up with you guys.

Sam McKinney 0:33
Thanks for coming on. Can you tell our listeners a little about yourself?

aurelei 0:36
Yes. I’m an art director at independent agency guts in Miami. We’re working on ton of clients such as Activision Blizzard, Popeye Chicken, Philadelphia cream cheese, Michelobe Ultra. Yeah, most of my colleagues are like, very, very ad-nerd. But I’m just a nerd. So very happy to be here for this brief today.

Chris Hanna 0:59
Well, we’re so glad that you’re finally on with us. And with that, let’s dive in.

Sam McKinney 1:03
So our game plan today is to share ideas, choose one we like and then execute a campaign. As always, we’ll share our final executions on our Instagram and website. So please be sure to check those out. What is the product we’re tackling today? All right,

aurelei 1:15
so today we are working on fantastic beast from the wizarding world film series. So for those of you who do not know that there are rare creatures with magical abilities, like invisibility, infinite storage, pouch, and even lock picking. Unfortunately, many of these incredible animals are viewed as monsters because their powers don’t meld well with human society. As a result, they’re often attacked onsite, locked in crow constrained and sometimes hunted to extinction.

Chris Hanna 1:49
So for our goal today, just as the film’s main character new works to protect these creatures, our objective is to ideate a conservation campaign. Our approach needs to improve the negative muggle perception so that they’re not seen as monsters, but rather as the fantastic Beasts that they truly are.

Movie Sound EFX 2:05
You rescue these creatures, rescue, nurture and protect the jet he tried to educate my fellow wizards about them.

Chris Hanna 2:13
Sam, why dont you kick us off.

Sam McKinney 2:14
There is a sense of awestruck wonder that hits when a magical Thunderbird soars through the sky above you bringing rain, or when a bow truckle reveals itself amongst the branches of a tree, these amazing moments bring a new layer into the already magical world of nature. And if we don’t protect it, we could lose it all. So help save these fantastical creatures and don’t take the magic out of the magical.

Chris Hanna 2:34
I love the sentiment so much. I was thinking a lot around how like animals are one of the purest expressions of like Mother Nature’s magic, and I love how you’ve expressed it here.

Aurelei 2:45
Yes, very poetic. Lots of beautiful visuals that could live here.

Sam McKinney 2:50
Alright, and the next one, Ravello fantastical because it’s magical spells. Fantastic Beasts have long lived their lives in the shadow hiding from the eyes of ordinary people, so much so that their memories have become nothing more than fairy tales to us. Unfortunately, there isn’t a fairy tale conservation. So a few that do no of these creatures can poach without the worrying of prying eyes, we’re going to change that we’re going to ravelleo or reveal these fantastical creatures, bring them to the forefront of the modern world and share their plight. We’re going to reveal the fantastical

Aurelei 3:23
I love that you felt the need to say revello. It is a magical spell. (laughter)

Chris Hanna 3:29
Just for the muggles in the room. I think.

Sam McKinney 3:31
Yes.

Aurelei 3:32
Yes. Very important. I have actually something very similar to that one. Maybe we can do like some Frankenstein, like the clients love.

Chris Hanna 3:40
OOOHHH. Alrighty. Do you want to go next then?

aurelei 3:43
Yes, the perfect transition. Look at this. My first campaign is called reveal the beasts. Have you ever wonder why some people make it? Why them? How special are they? Why do… why do they stand out and live our dream? How does Usain Bolt get to be the fastest man on earth? And how does Elon Musk rich 223 billion worth net? In a few years only? Yeah. The answer is fantastic beasts. It is such a shame that nobody gives them credit. They live in the dark, invisible. Everybody’s trying to make a sing that they don’t exist. But maybe people will love them more if they realize that one, they do exist. And two, if you treat them as partners, they can make your muggle life way way more interesting. So here I really went full on like they exist and they’re rich people know that and they’re using them and the poor people don’t.

Sam McKinney 4:41
I love that.

Chris Hanna 4:42
A little iluminati.

aurelei 4:47
Oh my god. We just have all of the best transition with the Iluminati it goes perfectly on the second campaign. So it’s really fun. My first is reveal the beast second is remember the beast and my 3rd campaign will be love the beast.

Chris Hanna 5:01
I like. I like the path.

aurelei 5:03
Okay so, remember the beast. Fact, we must like we all got obliviated once or twice. It’s no conspiracy theory. It’s just the truth, astrology beast unicorn dragons and all of the Marvel movies didn’t came out of nowhere and is somewhere in our brain. A faint memory has resisted the spells and as muggles will live in an advanced society was technology and science. Psychiatrist neurosurgeons, Dream analyst and hypnosis specialist can help us remember, we will call the medical community to finally help and prove the existence of the beast so that we can stop this global denial.

Chris Hanna 5:44
I love how we’re making this like a global phenomenon, because they actually are it totally works for what they are.

Sam McKinney 5:53
Yeah, it’s a great, great insight. I love it.

aurelei 5:56
I mean, I did think that I was some type of sorceress when I was younger. I even tried to convince people that I was.

Chris Hanna 6:04
MMMM. You, have you tried to Obliviate someone once or twice?

aurelei 6:08
Yeah I would just literally just tell people like you cannot realize that I am magical because you’re a muggle and I am literally controling your brain. Okay, the third and last is gonna love the beast. I went a little far here, there is me. The chemistry between Newt Scamander and Tina Goldstein has shook the public as one of the most loved love story, right between Rihanna and ASAP Rocky, and Harry and Megan, Newt and Tina enchanted us by their magic and their love. And let’s take a moment to remember how their love was born. Nuit couldn’t stop himself from telling Tina at her I look like salamander eyes. And in mythology, the salamander is a fire animal. It is a symbol of passion between two beings and you know what else has fire and passion? Tinder? Let the fantastic beast help you in your quest of love.

Chris Hanna 7:14
Oh man If a, if niffler could help me find love, I’d be signing up right now. out there campaigning to save these guys.

Sam McKinney 7:25
I gotta say slipping in tender. John’s gonna be so upset. He’s not here

Chris Hanna 7:32
as he should be, honestly.

Sam McKinney 7:34
All right, Chris, what about your stuff?

Chris Hanna 7:36
Oh man, tough acts to follow guys tough acts. My first idea. You know, when it comes to magical creatures, beauty is really in the eye of the beholder. And the wizarding world is full of both dangerous and incredible things. And we, you know, you and I, the individual are the ones who get to make the distinction between those two things, we can decide to see the natural beauty around us for what it truly is. So with that in mind, let’s not just choose to live in a beautiful world. Let’s choose to live in a Beastiful world.

aurelei 8:07
The poet chris is out. I love it.

Sam McKinney 8:11
Beastiful is a wonderful word.

Chris Hanna 8:14
I’m glad you like to move in that allowing number two, you know humans were were quirky species. Some of us disappear from the action the moment that things get dicey. Well others of us have prohibitively expensive hobbies and impulses. And you know, magical creatures are in the same flawed boat. They make mistakes, misinterpret danger and have been known to pilfer what they probably shouldn’t. There’s a lot that separates these kind of humankind. But at the end of the day, we are all just fantastically flawed in the same way.

Aurelei 8:45
I honestly love that one. Like the Insight is so true. I feel like even among human we kind of push some on the side because they’re different or because of their flaw. And we’re just doing the same with this other species of Beast is really cool.

Sam McKinney 9:03
It does a really good job of like relating to the strange people of the world. Like me.

Chris Hanna 9:10
Yeah, I like this one. I feel like there’s just something so powerful about bringing inclusivity not just to to humans, but also linking it to, to our beats. And so I’m glad that we had a strong reaction to the first two which means that if the third one tanks I’m still in a good place. Now I do have one more. That is a bit of a route but I’m intrigued to hear what you guys think of this one. If hugging a combustible a rump, it doesn’t sound like your particular cup of tea. You are not alone. Frankly, magical creatures are not the biggest fans of people either. It’s okay to not like each other. But we do need to respect one another, or at the very least have a healthy fear of one another. So the next time that you see in a rumpet raging down your street, just know that you don’t have to be its best friend. Just fear it. Respectfully, of course. The tagline here being fear me respectfully,

aurelei 10:03
That is great. That is great. I feel like it applies to any animals even not like fantastical beasts, which I think is a very cool like, true insight. You know, it’s like you go snorkeling, but please respect the boundaries with you and the turtle that swimming with you, you know,

Movie Sound EFX 10:24
he was traffic because he couldn’t leave him there had to bring him back.

Aurelei 10:28
I love all of our ideas. How do you usually do to choose one?

Chris Hanna 10:33
We talk around in circles, until we finally get on one on the same page

Aurelei 10:39
can I throw something out there to help us choose?

Chris Hanna 10:41
Go for it?

aurelei 10:42
I would like to not fall into this dark hole. Because you know, the planet is dying and species are disappearing. And do we want and make a campaign that is dsomber and resemble or sad reality? Not sure.

Chris Hanna 10:58
Yeah, I think that’s that’s a fair point to bring up. I’ll also say that in some lectures, our goal is to like improve the perception. I think that folding in humor is is one thing but I also think that the wonder the both of you have brought up is definitely an area worth pursuing because animals are Mother Nature’s magic. In terms of execution early I have a question when you were writing up reveal the beast and you named after Elon Musk. Were you thinking that part of this campaign might have like a really intense like Apple Keynote style, like reveal of our piece as like part of the execution?

aurelei 11:40
Yes. So here’s the execution for reveal the beast. We remake all of the apple print Ad, the first one in 1993. But we add that fantastical beast on the background. Imagine is as if it’s a sorcerer. That’s an art director. And that cast the spell resilio on a print ad, and then all the beasts are revealed.

Sam McKinney 12:05
way that is so good. I do like pairing famous people with their magical counterparts that helped them get to that point.

aurelei 12:14
I felt like we could talk about like, you know, everybody asked the Kardashian. Oh my god, what is your night cream? Why does your face look so perfect? And they always are very evasive. You know, there is no real answer. Oh, sure. They have the best dermatologist on Earth. Ah ha. Sus. If you ask me.

Sam McKinney 12:33
It would be really funny to have like a video edit of all the times where someone dodges the question. And then we come in with this. This conspiracy voice.

Chris Hanna 12:44
What are they really hiding?

aurelei 12:46
Or like you stop the tape like, Ah ha, it’s at this moment we knew. And the thing that I love is that this is such a social campaign. A lot of people will like get involved and be like, Oh my god, actually, you know what? When I went to see like Beyonce at her concert, she like changed her outfit in like literally 0.03 seconds. How’s that possible? We can tweet like, ah, what else did you notice? That was weird. You know? What else do you think is fantastic beasts are doing?

Sam McKinney 13:17
Like Jeff Bezos hit there’s like an early interview of him. And then we pause the screen zoom in behind him and you see a niffler in the back. And it’s actually a bit stuffing its stomach with a bunch of money.

Chris Hanna 13:28
It would explain a lot man you guys you guys are rolling with some video ideas here I’m liking it.

aurelei 13:34
I always good when you can brainstorm on an idea and prove that it has legs. That’s always a good sign.

Sam McKinney 13:41
dAre there any other ideas that were standing out?

Chris Hanna 13:42
I kinda feel like there is something in like revealed to fantastical that could be linked to reveal the bIess not just in like the phrasing. But I really like how you’re bringing the lore of who these beasts are and what they can do into our world. And I’m kind of wondering if that’s something that we could build on to creating our own lore as we’re exploring the lore of these conspiracy theories with celebrities?

Aurelei 14:11
Yes. And please Can the tagline be very very small on the bottom right of the print and say reveeleo is a magic spell.

Chris Hanna 14:24
You have to use like a magnifying glass to see it.

Sam McKinney 14:27
It’ll be an asterick like legal copy.

Aurelei 14:30
Absolutely. Yes. I do agree. I feel like those two are like building on each other a lot. This issolid I think so. I think this is solid.

Chris Hanna 14:40
Yeah, I’m liking it too. I mean early I think you have a good point in trying to avoid something that’s more Dean state II although I will say I love the remember the beast conspiracy theory angle. I also think that fear me respectfully. could be it could be something but I think it’s a little more parochial and scope as opposed to reveal the beast. So if you guys are liking this direction I say we go for it.

aurelei 15:07
If Sam you’re down I am down to go with the revealing area and gain of diggin and see what magic we can do together.

Sam McKinney 15:16
Yeah, I’m down with that sounds good.

Movie Sound EFX 15:20
That is exactly why they accused me a favoritism.

Chris Hanna 15:23
Alrighty, so reveal the BS. Where do we see this living orally, you would throw out at one point that this could absolutely be social. I totally agree with you, Sam, you’re talking a little bit about out of home. But I really do think that we could push ourselves to do some some AV stuff here. And I I feel like it could be simple, but I’d like some more insight on it.

aurelei 15:46
When you were speaking it allow me to think of the power of motion design here. I do think that the reveal moment like this between the before and the after between the empty print and the print was the beast is very important. Like what if it’s banners, ad banners on the website that when you scroll over with your mouth, it reveals have a CTA like reveal the beast yourself? Like open your eyes? Look at the truth.

Sam McKinney 16:15
Chris hasn’t been to the wizarding world yet. Have you been Aurelei?

aurelei 16:18
Yes, actually, once in you’re talking about Universal Studio?

Sam McKinney 16:22
Yes. Have you done the magical wand stuff?

aurelei 16:25
I didn’t I wish I wanted to push those kids so I can get up at my husband stopped me.

Sam McKinney 16:31
you should have pushed them. For Chris’s sake. There’s parts of the park where you can actually stand. And if you buy a wand, you can actually do motions with the wand and make things happen. We could play with that, like you were saying like banner ads, where if you do a certain motion with your mouse, like a circle, or maybe like it’s an X or a Z or whatever, it could actually make the spell happen. And it would reveal what it is.

aurelei 16:56
I like this. Yes, absolutely.

Chris Hanna 16:58
Just making sure that everything we’re doing is laddering back to the fantastic beasts Sam are you thinking that those motions that you’re doing with the mouse is that maybe like how people get to our homepage, potentially.

Sam McKinney 17:11
Yeah, I mean, that could be something too. It’s just mostly the reveal magic to reveal the beasts that exist.

aurelei 17:18
Okay, I’m trying to think about very specific executions just to throw some nice advertising reference in there. You guys remember the stab below highlight print campaign where it was black and white pictures. One was a picture of like the NASA room and there’s only one woman in the crowd and then there’s this stripe of like neon yellow, stubby little color. And he was like, you know, stepping dup reveal. I don’t know the important moment of history. I feel like our print campaignd kind of leave within the same technique.

Sam McKinney 17:53
I remember that that was pretty cool. I think it was highlight the important

aurelei 17:56
I’m trying to think about a mechanic to reveal I mean obviously we can do is very quick like fading motion design very very easy like to comp where I’m wondering if there is some type of either printing technique or like the 3d glasses type of use where you can see it with your bare eye but then when you move it or when you put on the glasses and it reveals you know, like, you know the speaker that like

Chris Hanna 18:25
yeah, I don’t remember what they’re called but yeah, I have one let me go grab it really quick.

aurelei 18:31
I’m gonna describe the moment for all the people that listen and cannot see. Chris is running in just past the back door and we’re now waiting oh, its coming back oh yes, this is what you need.

Chris Hanna 18:46
I don’t know what this is called

Sam McKinney 18:47
Venticular

Chris Hanna 18:48
ventricular yes

aurelei 18:51
oh my god. Wow Sam 10 points.

Chris Hanna 18:54
Sam got the 20 points?!

aurelei 18:57
Okay, okay Chris you get the 10 points too.

Chris Hanna 19:00
Yeah,

aurelei 19:01
so a ventricular color guys is this picture. Wow, how am I going to explain that I do not know please someone that speaks English helped me

Sam McKinney 19:10
I’ve been ticular print is a print that actually contains multiple images that within one image so that you can view different things at different angles

aurelei 19:20
so our social will be animated or print or will be venticularsd and you know what will be super cool big freeway out of home so that you drive by it and you just It looks like a fucking Apple print ad but then when you keep driving Bow Wow, it’s a fantasy based print ad. And then you know what’s even cooler? It actually get people to think what just happened? You know this like magical moment.

Sam McKinney 19:49
I don’t know if that’s gonna be okay on a billboard. Because if someone’s like, what the hell just happen and I crash? Not so magical.

aurelei 19:57
Oh my god, you know what you sounds like? Sam, you sound like like an advertising teacher. Yeah,

Sam McKinney 20:03
Oh I thought it sounded like a client. But that’s fine,

Chris Hanna 20:05
Sam we’re surprising and delighting people. What happens after that?

Sam McKinney 20:12
That’s true.

aurelei 20:13
How can we do the opposite? So right now we’re asking people to reveal how all of the successful people made it. But how can we bring the special to the people? Like, hey, you cannot sleep? Here is magical beasts that, you know, help with sleep. Does that make sense?

Chris Hanna 20:34
I think so. It sounds a little bit like taking, like, first we see what the bees have done for famous people. And then like the second phase, as we move into what the bees can do, for for the rest of us

Sam McKinney 20:49
finding ways to get people to use magic beasts, actually makes me think like, should we should we pivot? Because really, we’re trying to conserve these animals, not market them? What if these famous people are actually abusing these creatures, because they’re using them? Like we should stop people using fantastic creatures and let them be on their own? That could be another direction that we can think

aurelei 21:13
maybe they’re not abusing, but they’re not giving credit. Like that’s the bad part of it, right, is that Kim is pretending that it’s her dermatologist and not her fantastic beast. And that’s not fair. Revolution. Free, the Fantastic Beasts,

Chris Hanna 21:29
Talking in phases has got me feeling like maybe Sam, to your point, the first part of this campaign is focused around the reveal. Maybe the second part is the sort of release stage where it’s like, now he revealed them, now we release them. I think what we need to kind of think around is like, how do we push people to then say like, okay, like, I know, beasts are like out there in the world. And they’ve had this influence, like, what now is gonna, like push me to change my perception to want them to like, be free?

aurelei 22:04
Yes, I think there’s two phases reveal release the beast. Okay. So

Chris Hanna 22:11
we’ve got a lot of great ideas for for revealing.

aurelei 22:15
Why would people want to release these that made them 223 Billions in few years? That’s my questions like, Is that a realistic ask?

Sam McKinney 22:26
I think the public would pressure them to release, like, we would have to, like call on or do a petition or like shame them for war crimes.

Chris Hanna 22:40
But again, I think that kind of comes back to why we really need to wield like pop culture here. Because that’s gonna help us basically, like get the wave of momentum we need in order to, to be able to get these guys free.

aurelei 22:54
Do we just I don’t know, if we need to tackle that second part. I feel like our part is the pressure. Our part is the reveal. And then society will do their thing. You know what, that’s how it always happens.

Chris Hanna 23:09
Even if we kind of have each thing live on its own. There needs to be a, I guess this is on me. Like there needs to be like a CTA that kind of pushes people to either learn more to join the cause. To basically like, become a part of the waveUh i that we want to inspire.

Sam McKinney 23:30
Uh this has been percolating in my brain for a little bit. So I think, if we’re doing reveal the fantastical as the campaign, the tagline should actually be free of the fantastical. Because all that we’re doing is revealing that these things are being used and abused, and we want to free them from being used, but also free them from having to hide from society and allow them to be accepted.

aurelei 23:57
Do you think one print ad can both say, Jeff Bezos is there thanks to a fantastic beast, and free the Fantastic Beasts in the same print ad? that that’s that’s what I’m trying to like.

Chris Hanna 24:14
Honestly, I think that if the visual is able to convey that the fantastic beast is doing two things. One is contributing to that person’s like success and to like, obviously does not belong there. I think that gets us the, This isn’t right angle, and then our messaging or a CTA rather that Sam has brought up free, the fantastical kind of gets us to that second phase that we’re trying to push people to believe in and advocate for.

Sam McKinney 24:43
Yeah, and even if it’s through copy, like Jeff Bezos has billions, were pilfered by a niffler. Kind of, I mean, that’s really bad. But like the generic ideas like, pilfered by niffler for the fantastical, where he’s abusing free them from that,

aurelei 24:55
and I get I think that summarized our goal very well.

Chris Hanna 25:02
Uhhh coole, so Bezos, Kim Kardashian. I’m trying to think of someone else that maybe hits like a slightly different, like targeted demographic because I feel like those, like those two are people that like the three of us know, but there’s someone who maybe hits like a slightly like younger audience

aurelei 25:20
Oh like a famous tick tocker or like, Have you ever wonder why this tick tock get eight millions of view when literally nothing is happening on screen

Chris Hanna 25:29
and it’s because there’s a fantastic beast in the background. Ugh. Alrighty. I mean, there’s there’s tons of tick tock stars.

aurelei 25:36
Oh, let’s take a Bella Porch. She’s like, one of the top I think Tik Tok is at one

Sam McKinney 25:43
point, Logan Paul, the UFC fighter who seems to win every fight. Yes, yes.

Unknown Speaker 25:47
Yes, that is Weird that is sus, suspicious. AF.

Chris Hanna 25:51
I just did a quick search. I think it’s actually Jake Paul, who does the UFC fights. Okay. So early for social where we’re kind of like calling out these celebs? Are you imagining that this is just like an organic thing that we are doing to drive awareness? Are you seeing us as being like partnered with these celebrities in some way?

aurelei 26:12
I, I see some like artificial intelligence that will just blast comments everywhere. And like all of the celebrities post, you know,

Sam McKinney 26:22
there are Twitter bots that do that my wife has set one up before

Chris Hanna 26:25
honing in on people who have like, almost unrealistic success or in unrealistic scenarios should probably be like the focus. But I think that’s I think that’s something to definitely consider.

Sam McKinney 26:36
I want to make sure that we have beasts that kind of match up off the podcast, unfortunately, sorry, listeners, but we’ll find the beasts that kind of have the abilities that help them that they can exploit, and then we’ll connect them to what they will end up doing. In the end,

aurelei 26:51
There is this invisible guy? I’m wondering, oh, I know for the invisible guy. Okay. Right now, Kim Kardashian is literally like, buzzing again. She’s literally saying, I don’t know why nobody wants to work. And if you don’t work hard, nothing is gonna come to you. And then in the background, we see this invisible beast just like working for her and doing all the work.

Chris Hanna 27:14
And a line that just like came to me for like the Kim Kardashian example. But I really liked the idea of that reveal mechanic with the venticular. And I’m wondering if like the copy could kind of like follow that as well. So when you walk up to the ad for Kim Kardashian, it starts with beauty, and then you change positions, and it says, And the beast who What about the Jeff Bezos it could be?

Aurelei 27:41
That’s good.

Chris Hanna 27:41
That’s maybe billionaire and then you sweat and it says penny pincher, maybe like Jake, Paul, you just kind of see the word fight, but then fix the fight.

Aurelei 27:51
Yes, approved

Chris Hanna 27:52
But yeah, quickly going back. I feel like we need like some activation moment for this. It could be like those videos that you’re talking about Sam, but I also want to, you know, give us space if we think of something else that we want to use to kick off this campaign.

Aurelei 28:07
Okay, what about after the credits of fintastic Three, if you stayed in the car to see what’s about to happen next. You see, boom, this awareness campaign, fantastic beats are actually being taken advantage of all over the world.

Chris Hanna 28:25
I love that movie partnership totally makes sense. But I want to take it a step further in the advertising world. Could we buy a trailer that play like before the movie? Or do we like the end a fantastic piece more

aurelei 28:39
before might waste the experience for all the fans going to see the movie and maybe they will give them a little bit for being there? Versus at the end is like you enjoyed the movie now go save them?

Sam McKinney 28:51
Yeah, it’d be like the No animals were harmed in the making of this movie. But no Fantastic Beasts are harmed.

Chris Hanna 28:57
Okay so, it sounds like that activation is going to be an credit scene that is about the beasts in the movie and like where they are and where they need to be

Movie Sound EFX 29:06
If I hadnt managed to rescue them. Could have been the end of Redbones forever.

Chris Hanna 29:11
Okay, so let me run through the campaign we’ve got. Our tagline is free the fantastical and we’re going to activate the campaign with an end credit scene on the upcoming fantastic piece film featuring people releasing bees into the wild and giving our audience a CTA to learn more about our cause. From there we’re going to future lenticular inspired executions across web banners tick tock AV Out Of Home in print, where we reveal Fantastic Beasts contributed to the success of celebrities like Kim Kardashian, Jeff Bezos, and Jake Paul. Each of these placements features contextual copy that hints at each piece power like looking ahead of the trend and billionaire penny pincher to drive home the conspiracies will take to social with spicy celebrity callouts stirring the pot for people to learn more about Beasts, and push them to help free the fantastical that is an awesome campaign guys. Awesome work!

aurelei 30:05
Exciting. So excited to see it live.

Sam McKinney 30:08
It’s gonna be a lot of fun.

Chris Hanna 30:09
Yeah, this is a fun one. i We have not had a tough time choosing insights like that for a while. So that was that was fun to fun to go through.

Sam McKinney 30:18
Thank you for bringing a different perspective

Chris Hanna 30:20
Thank you Aurelei for you orally for being here, ahhh.

aurelei 30:23
That was so fun! No that was so fun. I really think that this type of exercises are very important. As creative at work, we work on such like series sings, but at the end of the day, at the end of the day, we’re creative, you know, this was such a joy to do. Thank you.

Sam McKinney 30:42
You’re welcome back anytime,

Chris Hanna 30:43
Here, here. I will maybe all of the time honestly. With that thank you so much for listening to add tempted. If you liked what you heard, please give us a review on Apple podcasts. And if you want to see the final form of our campaign, it’ll be on our website and on our Instagram at add tempted. That’s ADTEMPTED and Sam, what are we going to be doing next?

Sam McKinney 31:10
Next week? We’re going to be turning your world upside down.

Everyone 31:19
Gasps.