Chris Hanna 0:00
Alright guys, it’s time to introduce today’s special guest!

Future Chris 0:06
Hello podcasters of the past I’m honored to be back in this the year 2020.

Chris Hanna 0:11
Welcome to the show, Future Chris! did you have any trouble finding the place and or time?

Sam McKinney 0:16
Chris, you can’t be your own special guest. You’re breaking every rule of space time.

John Fish 0:20
Yeah man, and like several rules of podcasting.

Chris Hanna 0:23
Sorry, I just got inspired by today’s time traveling product from the world’s favorite wizarding franchise.

John Fish 0:29
All right, Lord of the Rings!

No, Harry Potter. Now say goodbye to Future Chris before existence as we know it ends.

Chris Hanna 0:37
Fine. See you soon, you handsome devil you!

Welcome back to ADtempted, where we make ads for things that don’t really need them. I’m Chris and I’m a copy wiz.

I’m Sam and I think art is magical.

John Fish 0:52
I’m John and i write things.

Chris Hanna 0:55
Today’s actual special guest is a big friend of the podcast whose kick ass copywriting skills are surpassed only by her passion for all things Harry Potter, and maybe also the Ohio State Buckeyes. Andi Hendrickson, welcome to ADtempted!

Andi Hendrickson 1:11
Hi guys. Happy to be here.

Chris Hanna 1:13
Yay!

John Fish 1:14
As always, here’s the game plan. We’re going to start by sharing our insights and thoughts starters. And then we’ll collaborate on a direction execute a campaign and finally presented to you our audience. What’s the product today, Andi?

Andi Hendrickson 1:26
Today we’re going to be tackling Time Turner’s from Harry Potter. For all you muggles out there, the Time Turner is a magical device that allows the user to travel back in time. The more you twist, the farther back you go. There are limits however, so that the fabric of time will stay intact and that you-know-who can never return. Featured prominently in the Prisoner of Azkaban, the device has great potential for good, or evil, or for a much longer nap. And today, we’re going to be targeting the general population, but we’re also challenging ourselves to come up with some non traditional uses for the Time Turner.

Sam McKinney 2:01
Just so you guys know, time travel is a complicated subject filled with paradoxical nuances that we don’t have time to explore. So here are some basic ground rules that we are following. The rest, we aren’t worried about. One, they can only travel back in time a maximum of five hours. Two, it will not allow you to change past events, and three, you cannot interact directly with yourself.

Chris Hanna 2:21
Wait, it only goes back five hours. I thought it let you go to any time for five hours.

Ah, shoot, me too. Guess my insights might get cut for time. Dang.

Snape 2:35
Mysterious thing, time. Powerful, and when meddled with, dangerous.

Chris Hanna 2:43
Alrighty Sam, why don’t you kick us off.

Sam McKinney 2:45
Alright, my first insight: having trouble finding a nice babysitter you can trust? With a Time Turner, You can just be your own babysitter. Go out, have your fun, but also spend time with your children. It’s the best of both worlds. Next one is: accidentally break your grandmother’s priceless heirloom? Robbed a magical bank run by goblins? Murdered a sniveling classmate? Give yourself an alibi with a Time Turner. You couldn’t have been the one who did it if you were over at Billy’s the whole time.

Chris Hanna 3:12
I like the idea of like, “Oh no, I just robbed a magical bank run by goblins, whatever will I do?”

Sam McKinney 3:19
It happens. I know I’ve done it once or twice. And then the last one: not getting enough work in? Wish there was more hours in the day? Can’t seem to find time to start that fifth sixth or seventh project you’ve been planning? You’ve got all the time in the world, and then some. Time Turner’s: for the workaholic in your life. That one is personally really close to my heart.

Andi Hendrickson 3:41
Same!

Chris Hanna 3:42
I was gonna say, is that one aimed at yourself, Sam?

Sam McKinney 3:47
My wife tells me I’m a workaholic all the time, so. Inspired by me.

John Fish 3:52
I mean, my wife even says you’re a workaholic, So.

Chris Hanna 3:57
Even my wife says you’re a work-No, just kidding. The one that I’m drawn the most to is the alibi one because I feel like there are so many different like scenarios for people who could use an alibi for something. And there’s a lot of really funny like opportunities to be like, made a mistake? unmake it with Time Turner’s or something like that.

Sam McKinney 4:18
Yeah. It’s a fun one.

Andi Hendrickson 4:21
The two-timers device. No, I wasn’t out with Becky I was over, you know, hanging with the guys at the bar. Everyone can vouch for you. Done.

John Fish 4:33
That’s funny, actually, if we turn it into like, the ultimate cheating device.

Chris Hanna 4:39
I actually thought about that at one point. I was like, it’s the perfect device for like cheating on your significant other but I was like, No, I don’t want to endorse that. There’s already a whole website, business, What is that thing? Ashleymadison.com?

John Fish 4:53
Oh, don’t act like you didn’t know, Chris.

Sam McKinney 4:55
It could be sponsored by Ashley Madison.

Chris Hanna 4:58
Speaking of, today’s sponsor is, no, just kidding. Andi, why don’t you kick us off with the next one?

Andi Hendrickson 5:05
Sure. So my insights for the Time Turner: the first one is you can be the super parent you always wish you could be. No more missed recitals or baseball games and your kids don’t have to question if you’re playing favorites based on whose event you go to. The time turner lets you be the best parent you can be, wherever you’re needed.

And my second one: time travel for the time crunched traveler, Paris in a day, all the rides at all five Disney World kingdoms, the Time Turner makes it possible. Visit the Eiffel Tower while you’re waiting in line at the Louvre, sample wine and cheese at Epcot while dueling with Darth Vader. All it takes is a little planning and a few twists of your travel friendly Time Turner.

Chris Hanna 5:48
That one sounds like a next level like Fastpass.

Andi Hendrickson 5:52
Yeah, exactly, except we should probably switch it to Universal considering, you know. Harry Potter.

Sam McKinney 6:01
That’s true.

Unknown Speaker 6:02
And then my final insight: Let’s be real, dating sucks. How much time have you wasted on a crappy date? Time Turner’s are a more efficient way to find the one. Instead of escaping out the bathroom window on a bad date, use your Time Turner and swipe right on somebody new. Want to double your efforts? Visit two bars at once.

Chris Hanna 6:25
So has anyone ever escaped out of a bathroom window on a bad date?

Andi Hendrickson 6:33
No!

John Fish 6:33
These are fun. I like these, Andi.

Andi Hendrickson 6:36
Thanks.

Chris Hanna 6:37
Yeah, I love the time travel for the time crunched traveler. I feel like there’s so many opportunities for like tongue twisting copy in there.

Andi Hendrickson 6:46
And I feel like it’s a very applicable use of a Time Turner that isn’t- like it’s marketable. You can do more on a shorter vacation. Who wouldn’t want that?

Chris Hanna 6:58
Yeah. And you could even do that, like a partnership with Harry Potter World and be like, need to see it all? Way quicker-

Andi Hendrickson 7:05
the Fast Pass for Universal.

Chris Hanna 7:07
There you go! We’re finally gonna be able to compete with Disneyland.

Sam McKinney 7:14
Perfect.

John Fish 7:14
I think, I think one common thread that I find with, with these three, too or like almost like, be the best you. Like it allows you to be the best person. Like you’re able to be the best traveler, or be the super parent, you know. So I think that could be a cool-

Chris Hanna 7:30
I was gonna say be the best persons!

John Fish 7:32
Persons.

Chris Hanna 7:33
Because you’re basically creating multiple versions of yourself.

John Fish 7:36
Oh, trippy.

Yeah, I like that.

Andi Hendrickson 7:41
All right, John, let’s see what you got.

John Fish 7:44
All right. Uh, as stated in the beginning, this will be cut for time. But I’m gonna read that, I’m gonna read all three of these just because I thought they were funny. The third one is the one that will work. Alright. See all the people again who you never wanted to see, again. You ever think, boy, wouldn’t it be nice if I could see people from high school I never wanted to see you again? Or relive that moment in elementary school where your bully made fun of you for having a tiny nose? Yeah, I thought so. So even though you don’t want to relive or revisit those ghosts from your past, now you can, with the Time Turner. Never forget.

Sam McKinney 8:24
So is this like going back in time and getting revenge?

John Fish 8:28
It’s really just going back, it’s just like saying like, yeah, you probably don’t want to go back in time. But you can.

Chris Hanna 8:34
I was gonna say I feel like this one could still work with a simple tweak. Instead of going back to like, meet your, like elementary school bully, you could spend like five hours going to see like what they’re up to nowadays. So it’s almost like a high school reunion that you don’t have to waste your time on.

John Fish 8:52
Ooooh. That’s kind of funny. And you kind of have like, it’s kind of like a roll of the dice. Like maybe the person is like a failure, but maybe they’re also ultra successful.

Chris Hanna 9:00
Yeah, and you could even apply it to being like, your ex like, if you really wanted to see like what your ex was up to. You could spend like five hours like stalking them and finding out and then you can come back to the present. And hey, you baked a pie and you also found out that your ex is dating someone who’s way less interesting than you. Score.

Andi Hendrickson 9:20
It’s Instagram stalking, in real life.

John Fish 9:24
All right, well, speaking of stalking, that’s my next insight: stalk yourself. Stalking is fun, but it is also a misdemeanor and for some reason looked down upon in our society. However, there is a perfectly legal way you can stalk yourself. Go back in time to watch yourself in those intimate moments of your first bath. Your first sleep over. Those awkward moments of you finding yourself. Sure, this may sound creepy, but if you are stalking yourself, there is no harm in that. With a Time Turner, you can always be there.

Chris Hanna 9:57
Oh my gosh. I love that line so much. You can always Be there.

Again, I think this one is it could still work. You just restricted to five hours. So like, the way I’m imagining you could use it is like, let’s say you went on like a job interview. And you just like, totally, you know, sucked at it. You could go back and you could like, watch yourself from another room and be like, Oh, so that’s why, you know, I did terribly. I like lifted a middle finger something.

John Fish 10:25
Chris, that was a quick fix, but I do kind of like that. I know, I would obviously we would change it from stalk yourself to something a little bit more- Like always better yourself or something because you’re just learning from your mistakes.

Chris Hanna 10:38
Yeah. And I think that’s actually a really powerful insight. Because, you know, I know when I was back in like college and I wanted to be an actor, a thing that they would do is they would record our performances and then we would watch them back with like a partner, and we would talk about the things that we were doing and what we maybe needed to emphasize more on and what we needed to draw attention to, So, I think there’s a lot of applicable situations for stalking yourself. That’s a really cool insight.

John Fish 11:06
Yeah. Okay.

Chris Hanna 11:07
All right.

Andi Hendrickson 11:08
As long as you’re not seen.

Chris Hanna 11:10
As long as you’re not seen, that’s true, so you gotta be a good stalker to trick even your past self.

John Fish 11:17
Only the best stalkers…

Sam McKinney 11:19
Free stalking classes with every purchase.

John Fish 11:25
the nose and the glasses.

You know what I’m talking- Okay, anyway.

Yeah, thank you for that pity laugh, appreciate it.

Relive the moments. We all have those moments, the moments singed into your memory because of the feeling they made you feel. They are the best moments in life. Like the time you caught the game winning ball in the baseball game, your wedding day or even the day your first child was born. These are the moments that burn bright in our memory. Rewatch them shortly after they happen so you can make sure your memory will hold these moments close to your heart.

Chris Hanna 11:58
So I want to touch on Something else that I thought about but didn’t put in here. There is this, you know, common like, I guess like area of research that talks about how the sooner and more frequently you can review things in your life, the better you’ll remember them. And you can also stage off, potentially, things like Alzheimer’s and dementia. So that’s a pretty cool way to do that.

Andi Hendrickson 12:23
Wow, that’s really powerful. Time Turner’s: the anti dementia tool you never knew you needed.

Chris Hanna 12:29
Yeah. And it’s it’s sort of like a journal that you can like, go back, you know, five hours in your day and sort of like review it. And I guess, like better encode the things that you want to encode. Hopefully, it’s a good memory. If not, it would be really crappy to have to go back and relive awful moments of your life.

John Fish 12:47
Yeah, I think like, it’s interesting. To that point, Chris, that you’re mentioning it about Alzheimer’s and memory and stuff. I’ve read also that in today’s society where we’re able to take a photo of everything, it’s actually like hindering our memory. Because since we’re taking photos, it’s like our brain is like, Oh, we don’t need to like, remember it, you just throw it out the window. So it’s kind of it’s very memory and time and this whole entire podcast is going to be super interesting. But um.

All right, so let’s pass this along to the man himself, Chris.

Chris Hanna 13:24
I love how I’m the man! Alrighty, so my first one I’m calling it: speed through life’s shit. Puberty got you down? Need to get through a 24 hour flu quickly? Wish you could just be an inch taller to go on those big kids rides with your friends? Well, you don’t need patience, you need a Time Turner. Now you can speed through the crappy parts of being human without adding on to your numerical age or missing moments that matter. You can beat time at its own cruel, cruel game with the Time Turner. My thinking with this is because your body probably still ages while you’re in the past, you can just accumulate that time and basically age yourself faster by going back in time and then coming back to the present.

Sam McKinney 14:08
Yeah, that make I didn’t it didn’t make sense at first. But once you explain that, that definitely makes sense.

Chris Hanna 14:14
Yeah. And then the second one, live your best double life. They say the grass is always greener on the other side. But now’s the time to find out for yourself. Whether it’s pursuing a second career your family wouldn’t approve of, or having another family all together, the Time Turner is the best way to explore another life without sacrificing the one you already have. It’s time to turn your what ifs into what is.

Sam McKinney 14:37
Nice. There’s your cheating.

Chris Hanna 14:39
You know me, I’m always trying to figure out how to have a double life.

Hermoine Granger 14:42
This is a Time Turner, Harry. McGonigal gave it to me the first time. This is how I’ve been getting to my lessons all year.

Harry Potter 14:51
You mean you go back in time?

Hermoine Granger 14:52
Yes.

Chris Hanna 14:53
Okay, so we have a lot of really cool ideas going here. What are you guys thinking about it?

Sam McKinney 14:59
I think it breaks down to get more done, be more efficient, or don’t waste your time kind of thing.

Chris Hanna 15:10
Yeah, I do kind of like the Don’t waste your time angle. And the thing that at least like resonated with me the most was Andi’s idea about the like dating, and how you know, like, if you do have a bad date, you can just sort of go on and like do another thing, like focusing on these tasks that are activities that exists within this five hour time span that you can sort of like get back your time for doing them, even if they don’t like work out, you can do something else. And I think that there’s a lot of opportunities for that idea.

Sam McKinney 15:47
Theme Song is Cher’s turn back time.

Andi Hendrickson 15:51
Definitely.

Chris Hanna 15:53
Sam’s always bringing in the Cher references on this podcast.

Sam McKinney 15:57
Always.

Chris Hanna 15:58
What are you thinking about, John?

John Fish 16:00
Don’t know, I think it’s, I think this is a tool for bettering yourself, whether that’s being the best parent, or giving yourself more time to do, work on things. I think those are the angles that I’m gravitating towards. Not not obviously not self help, but like a tool, right? The tool that can make you better. I don’t know, that’s, that’s where I’m thinking where I’m landing kind of right now. How about yourself? How about you, Andi?

Andi Hendrickson 16:32
I think that we’re definitely sort of all on the same page when it comes to this thing can help you manage your time better just by giving you more time to do whatever it is you need to do, whether that’s date more people, get more work done, or, you know, find a way to make yourself better at what you are doing.

Chris Hanna 16:54
I will also say that in terms of just like unexpectedness, I do like the idea of, you know, using this to like be a dating device rather than like anything else. And there’s all of this like, awareness around speed dating, and we could totally rebrand the concept of speed dating into our own sort of version of like time dating or something like that.

Andi Hendrickson 17:18
That’s an interesting angle: new speed dating.

Sam McKinney 17:22
That is pretty funny. It’s like don’t waste your time on speed dating, make time to date or something like that.

Chris Hanna 17:27
Make your own time to date.

John Fish 17:30
without going too far down into the rabbit hole, here, how many times can you go back in time? Right like so like, I can go back in time five hours. But then can the person that’s at the date go back in time five hours at the same time that I’m going back in time five hours?

Chris Hanna 17:46
Yeah, so you could be involved in a situation where it’s like, a double blind Time Turner dates where both of you are dating each other using Time Turner’s.

John Fish 17:56
Right, this sounds like a rom com waiting to be made.

Chris Hanna 18:01
Alright guys, shut it down. We’re making a movie.

Andi Hendrickson 18:06
Somebody called Warner Brothers.

Chris Hanna 18:09
Yeah. Do we want to explore the dating route? Or do we want to find something that’s maybe a little more broad?

Sam McKinney 18:14
Well, I’m trying to think of the speed dating and stuff like that. And it’s, the phrase that comes to mind is timeless. Like, timeless is something that lasts for forever, because it’s always like, like Apple’s timeless, that logo, all that stuff, but what if it was timeless and it doesn’t take any time and we’ve flipped that part on its head. And that kind of fits in with the dating, kind of fits in with getting stuff done without wasting any time. That kind of idea?

Chris Hanna 18:41
Yeah, I like that idea a lot. And I think timeless is also a very romantic word, when you think about it.

Sam McKinney 18:49
Yeah.

Andi Hendrickson 18:49
I think that’s a really interesting way to flip the word timeless and really give it new meaning. That’s cool.

Chris Hanna 18:56
John, do you wanna pursue this route?

John Fish 18:58
I have one qualm with this route. And the fact the only part is, is that it’s just a little specific.

Chris Hanna 19:03
Mm hmm.

John Fish 19:04
Or as it can be used for so many things like, I feel like this is one I feel like this is more like, executionally. Like this could be one execution of how we sell this, you know what I mean?

Chris Hanna 19:14
Mm hmm.

Sam McKinney 19:14
Well, the the brief we set out was to find a non-traditional use for this product. So it’s-

John Fish 19:20
okay.

Sam McKinney 19:21
It’s like taking this time travel and then marketing it in a way that is something that would not be marketed before, so it could potentially be pretty specific, if we wanted to hone in on that, because if we keep it too broad, it’s still a Time Turner.

John Fish 19:34
Right, That’s true. And that’s where this this product can get sticky, I suppose too. Well, then yeah, I say we pursue this and see where we go if that’s what everyone else is, is thinking too.

Chris Hanna 19:45
Alrighty, Let’s help people date better.

Dumbledore 19:49
Three turns should do it, I think.

Oh, by the way, when in doubt, I find retracing my steps to be a wise place to begin. Good luck.

Harry Potter 20:06
What the bloody hell was that all about?

Chris Hanna 20:10
Okay, so I guess I’m trying to think like the first place that my head goes to is obviously like a partnership with like a dating app. Because there’s all of these, you know, apps that can help you find people. And so it would only make sense that they would optimize their app to help you organize like, literally double dates, that you can go and like, two dates with like two different people at the same time.

Sam McKinney 20:35
That’s funny. Double dates is a fun way to do it. Do we want to keep the traditional form factor? Like it’s, we keep it as a device that you flip and turn or whatever or should we upgrade it to the modern age and make it a app like it works on your phone. You can download the app and do that?

Andi Hendrickson 20:52
Oh, the Time Turner app.

Chris Hanna 20:56
You just do it on your phone? Oh my gosh, we’re making people so powerful.

Sam McKinney 20:59
I mean, that is consideration, do we want to give them that much power?

Chris Hanna 21:02
Um, I kind of feel like we should stay true to the source material in the sense that it should be like a physical object that you have to keep on you. Right? Because otherwise, if you can just do it from a phone or an app, you could like, potentially do it from anywhere. And then you could just leave that app and then go and somewhere else, I don’t know, I feel like there has to be at least something that could indicate to the other person, “Oh, they’re somewhere else right now in our own timeline.”

Sam McKinney 21:32
Yeah, that make sense, and it’s good to control it and so that it doesn’t like not everyone is going back in time.

Andi Hendrickson 21:39
It’s kind of like the tokens and Inception, you know, you need the token to let you know where you are in space time. So the Time Turner- and then the Time Turner also helps keep track of that time so you can see how much more time you have.

Chris Hanna 21:54
Here’s a question from someone who is very much a muggle: Can you like let’s say you’ve gone back three hours and you’ve used an hour, can you, if you decide you don’t need those extra two hours, Can you speed through that? Or do you have to live through it?

Andi Hendrickson 22:08
Oh, that’s a good question. I’m not sure if you could just like turn it the opposite way to bring you back to the present.

Chris Hanna 22:13
Okay, because that’d be really cool. If you could then fast forward as well as like rewind. Anyway, I digress. Where also you guys thinking that this would live? Like where are you imagining people would be seeing this product?

Sam McKinney 22:28
In my mind, I’m thinking it’s like, so speed dating is set up in certain places, and you go there and they have the whole process. So maybe it’s more of a, like, you go to a place, like a bar that’s having this event and they give you Time Turners, so that you can go back in time, meet the person and then go back in time and switch around or something like that. So you have to go to a place.

Chris Hanna 22:55
So you’re kind of doing like a rental thing?

Sam McKinney 22:58
Yeah, because the product we’re selling, technically, in this situation is the dating process. Not the Time Turner.

Chris Hanna 23:05
Right. Have you guys seen that episode of Black Mirror where they have that dating simulation?

John Fish 23:11
Oh, yeah.

Chris Hanna 23:12
Yeah, so-

John Fish 23:13
That’s one of my favorites.

Chris Hanna 23:14
It kind of reminds me of that because in the episode, they basically set like a pre-determined amount of time for you to like spend with this person. And it might be like years, it might be a matter of like minutes. But it’s all sort of like organized that you can spend like a certain amount of time with this person because they think that you’re going to be compatible, or maybe you won’t be compatible. The whole episode is a total mindfuck. But this reminded me of that in the sense that we’re kind of telling people like, Hey, you should spend your time with this person. And it’s very dystopian, but maybe it’s the way of the future because there are a lot of fish in the sea. And to find your own, you gotta, you gotta go through it, you know?

Sam McKinney 23:57
Yeah. What if it’s like a first date kind of thing? We we focus on first dates because you never know how it goes you don’t want to get stuck for hours with this person and waste all that time. So you ask someone out on a first date, you go to this place you both do the time turner go back in time and then see if it works out. That way you aren’t wasting any time. And then if it does work out, you can just continue on in your relationship. But if not, you go your separate ways, you know, no time lost kind of thing.

Chris Hanna 24:24
That kind of reminds me of Hinge’s campaign right now, because the whole campaign is centered around the idea of like deleting the app. And I think there’s something really romantic about like, we don’t need our Time Turners anymore, we just want to spend normal time together. Ah,” there’s no time I’d rather be” AWWW!

Andi Hendrickson 24:44
I think we have to remember the benefit though of the Time Turner is the ability to be in two places at once.

Chris Hanna 24:49
Right. So it definitely sounds like something that you would be- I’m glad you brought that up Sam, because it sounds like we’re focusing in more on the people who are in like their first or second or third date, where they don’t want to like waste their time. And then after that they can just go and live their happy couple of lives.

Sam McKinney 25:09
Yeah.

Chris Hanna 25:09
Kewl. So obviously, we’re probably like marketing this product more to people who are like a little bit younger, people who probably like are still trying to like find their significant other. They probably have like a pretty busy lifestyle. Where do you think that those people would be? I know, Sam brought up that like, there could be like an event like a bar where you do like a speed dating sort of thing. Are you imagining this is a product that you could just like buy and own? Are you thinking it’s something that should be more regulated where it is, like rented out to you?

Andi Hendrickson 25:45
I think it really could go either way. If we wanted to try a more experiential sort of ad experience, then that would be more of a renting for an event or for a period of time versus a more traditional form of advertising, which would be to the general public that anyone could purchase it.

Chris Hanna 26:04
Right. So let’s explore maybe the, like two bars at once thing. The one thing I will say that I’m getting hung up on is, if you’re renting it at like a bar, you would have to go to a different bar in order to use this thing, because you can’t really be in the same bar once with your clone self.

Andi Hendrickson 26:25
Mm hmm.

Sam McKinney 26:25
Yeah.

Chris Hanna 26:26
So would it be sort of like a like a partnership thing, almost like a like a pub crawl sort of thing where you like start at this one place and then you can go to like whatever two bars you and the other person want to go to?

Andi Hendrickson 26:40
I think that’s why this may be makes more sense as like a one off product that you can just purchase yourself, because organizing a whole event with like 20 different Time Turner’s would probably be a good way to see yourself and then go insane,

Chris Hanna 26:56
Right.Okay. So it’s sort of like the product that you hopefully only need for like a short time when you’re going on crappy dates. And then once you’re done with it, you just sort of move on.

Sam McKinney 27:06
I want to jump in and say there is another possibility for this. Maybe it’s not like a group speed date kind of thing. Maybe it’s more like a high end dating service for like CEOs and doctors and stuff, people who basically don’t have the time to have relationships, because they have to work so much. So the second place is your, you’re working. But while you’re working, you’re also dating to find that one.

Chris Hanna 27:31
Oh, that’s really cool. Actually.

Andi Hendrickson 27:33
I love that. Matchmaking for the busy witcher-wizard.

Sam McKinney 27:38
For the workaholic.

Chris Hanna 27:40
You just got to get your idea in there somehow, Sam!

Sam McKinney 27:43
Yeah, of course.

John Fish 27:44
I like I like that, though, that’s fun.

Sam McKinney 27:46
Yeah, it could be some sort of date. Like all these different dating services are out there, why not make one for people who don’t have time?

Chris Hanna 27:53
So I like that a lot because it kind of helps us craft like the voice and more specifically who we’re targeting. And those people are just, you know, those who are probably like really dedicated to their careers, or they live some sort of lifestyle where they just don’t have a whole lot of extra free time.

So I also like this idea of the dating service, and that it’s sort of like a high end thing, are you imagining that it would be sort of like an app or imagining that would be more of like that exclusive sort of high end experience where you have like a consultant and they tell you like, you’re going to be going on this date with this person, and also this person?

Sam McKinney 28:32
I would probably assume that would be like a high end service, because the people- it would be really expensive. The people who would be doing this are going to have money to spare and wouldn’t want to just do an app, because the app is like, it’s kind of frowned upon for some people still. So if we have that luxurious, like people go to that place, they set you up and then you go back in time and spend time together to see if it works. No time wasted. You don’t have to sacrifice anything. You learn if it’s the perfect person for you.

Chris Hanna 29:01
I was gonna say, Sam, the line that you came up with earlier I think is the perfect name for this service: Timeless. And you could call it like timeless dating or just keep it timeless. Um, cool. We’re making a dating service.

John Fish 29:15
Timeless love.

Chris Hanna 29:18
That’s the thing that I was thinking about is like, it can theoretically be timeless anything. And maybe that’s one thing that we can explore with the copy, if there is any copy on this thing. Cuz it could be like timeless love, timeless…I don’t know, what other experiences are there when you’re dating? Like timeless like vacations, timeless, whatever it is.

John Fish 29:41
Timeless sex, timeless-

Sam McKinney 29:45
Honeymoons.

John Fish 29:46
Honeymoons, timeless dessert.

Andi Hendrickson 29:48
Timeless dessert!

Chris Hanna 29:52
When you said that, my mind immediately went to this like really stock photo-y place, so these two people who are on a date and they’re like you a dessert, but the like perspective is pulled out a little bit. So you can see that it’s like two tables, and it’s the same guy. But he’s with two different women. Actually, when I say it out loud, that sounds like a terrible idea. Nevermind.

John Fish 30:16
It makes sense in context of what the product is, but-

Chris Hanna 30:19
Yeah, but when you- Yeah, when you think about it, it’s like, oh, he’s just cheating on one of these women with the other, or maybe he’s cheating on both. Who knows? Okay.

Andi Hendrickson 30:29
So what medium are we thinking for these, for the advertisements? For this service?

Chris Hanna 30:35
Hmm. So I, myself am not a user, unfortunately, of one of these high end premium dating services. But I would imagine that it’s probably like a word of mouth thing? Because it’s like, hey, Veronica, you should be using this service or something. I don’t know, how are high end dating services usually marketed to people?

Sam McKinney 30:57
I would probably think it would be word of mouth. But since we’re going to have to make something, a really high end mailer to like CEOs, celebrities, stuff like that we mail them out, like just this big package to explain what’s happening, what it is, just really high end stuff.

Andi Hendrickson 31:17
Can it be delivered by owl?

Chris Hanna 31:21
That’s perfect.

Sam McKinney 31:23
Yeah, yeah. It could be delivered by owl.

Chris Hanna 31:25
So I actually kind of love the idea of like, if I want to refer someone to the service I send like, it’s almost like one of those Valentine’s Day grams. But instead of sending someone like a chocolate with like a heart shaped piece of cardboard, you send them an owl with the super high end like an envelope. I actually kind of love that.

Andi Hendrickson 31:46
I think it’s great and it’s on brand for the franchise, but also feels super exclusive.

Chris Hanna 31:53
Yeah, because it’s like, maybe one of these days to like see an owl and you’d be like, Oh my god, someone’s getting- someone getting the dating service!

John Fish 32:01
Another place we could check out I guess would be maybe like LinkedIn.

Andi Hendrickson 32:05
Mm hmm

John Fish 32:06
Targeting, like the influencers

Chris Hanna 32:08
Influence- like LinkedIn influencers?

John Fish 32:10
Yeah, there’s like those. I don’t know. Are you guys very familiar with LinkedIn? Do you get on it very often?

Andi Hendrickson 32:14
Yeah. Like, Arianna Huffington is super big as like a LinkedIn influencer.

John Fish 32:17
Yeah. Right. Or, and there’s even some, like people that are just like, Oh, I’m a headhunter, but I had like 20,000 likes on a post because I say companies should hire people that are qualified. You know, I don’t know some of them are super dumb, but those type of people. Or like doctors that say something on LinkedIn that gets like 1000 likes. I feel like the people on LinkedIn get like a certain, um, it’s not like a blue checkmark. But they get like a thing next to their name like I can’t think of what it’s called. I don’t know

Chris Hanna 32:49
Don’t they literally just call it INfluencer? And “in” is like the “in” from LinkedIn.

Andi Hendrickson 32:54
That’s like the gold “IN.”

Chris Hanna 32:57
So John, maybe to your point, if this is a thing that is delivered mostly via word of mouth, maybe we kind of go back to the influencer idea as well. And the people who get these owls can like post about it on LinkedIn if they really want to. Maybe that’s like the people that we start with. And then after that, it’s like invite only or something.

Sam McKinney 33:16
LinkedIn feels, I mean, I get where it’s coming from because it’s like, busy people spend a lot of time on LinkedIn. But I think it shifts the verbiage a little bit more from finding a relationship and more to like a work life balance kind of field. Because LinkedIn is very much all about, like, your career. And it feels really weird to have relationship stuff on there.

Chris Hanna 33:39
Yeah. Although I will say that, like LinkedIn influencers are probably the exact kind of people that we’re trying to go after.

Sam McKinney 33:46
Yeah.

John Fish 33:47
Well, we could just stick with the mailers and just go full hog on those and create crazy packages for them. You know what I’m saying?

Sam McKinney 33:53
Yeah, I think that the mailer invites exclusive invites is the cool way to go.

Chris Hanna 33:59
Okay, cool. So So what do you guys imagine that this mailer would look like? Does it have the time turner in it? Or is that something that you would only get once you like sign up for it? And also is all correspondence from this dating service delivered via owl?

Sam McKinney 34:15
I think it might just be the invite. And then once you get that invite, you’re part of the club, like the Fyre guy, Fyre Festival guy. Before Fyre Festival, he had-had a credit card that he scammed people with, but it was like invite only, like, you have to have a friend that’s in it in order to get to it. But once you get that invite, you’re kind of part of the group, you’re in there for however long you want to be in there. And as for the Time Turner, I think the Time Turner would be at the events that you go, or the place you would go to date. I don’t think we should hand them out freely. And what do you guys think?

Chris Hanna 34:47
Well, I guess if we’re shifting more to the exclusivity thing, then shouldn’t the people who are going on these dates be in charge of it? Or is it sort of like the consultant person, if there is One, like gives you the Time Turner so you almost like rent it for a little while? And then when you’re done with it, you go and like give it back to them.

Sam McKinney 35:08
Yeah, I’m thinking that the Time Turner is more of a service that this company provides.

Chris Hanna 35:12
Okay. And maybe that’s just like the really key thing about this service is just like the Time Turner’s and not necessarily like helping you find people. Eh, it can be both why not? All right. So what are you guys thinking about- is going to be like on the mailer? Are you thinking that it’s going to be in the style of the like Hogwarts letter of acceptance? Or are you thinking that it’s more of like a high end thing, sort of like the black credit card that the Fyre Fest guy scammed everyone with? I’m kind of leaning more towards the latter.

Sam McKinney 35:45
I think a nice, like lux envelope card invitation, that’s like really simple, alluding to a timeless experience. All handwritten calligraphy, and gold ink just high end, crazy, like get these people, like what the hell is this? And they go to the place and find out that they’re gonna find the love of their life.

Chris Hanna 36:10
Aw, so sweet.

Andi Hendrickson 36:10
Yeah, I think, a nice tagline on there. And it’s sort of a brief instruction about where to go and you’re now a part of this exclusive club, and then you go to the place to get your Time Turner and start your experience.

John Fish 36:26
So that’s another question about the club. Is this only for people that are in on this Time Turner thing? Or is if I were to get Okay, let’s say I were to join, or I was invited to join, and I joined, would I be dating people that are also in this community? Or would I be able to just date anyone, right?

Sam McKinney 36:47
It would be people putting you together with like-minded people who are also high-end executives, and you guys get to meet. So you’d be both in this group, I think.

John Fish 37:00
This is just like, Have you guys heard of The League?

Chris Hanna 37:02
No. What is it?

John Fish 37:03
It’s like Tinder for like, really hot educated people. And like you have to like apply for it.

Chris Hanna 37:09
So it’s like Mensa, but only for attractive people.

John Fish 37:12
Yeah, it’s like, it’s it’s pretty disgusting. I pulled up an article about it just because of, it’s very similar to what we’re talking about right now. Where like, you’re vetted, and people, like, people actually vet you to see if you’re worthy to join.

Chris Hanna 37:27
There’s that one. There’s another one also, that’s like, you have to make a certain amount of money a year in order to even qualify to join this dating service. I don’t remember the name of it. But that’s kind of the idea, except instead of an app, it’s like a physical place.

And I will say, hopefully, the thing that we can convey with the service is that it’s not explicitly just for people who are like, super rich, it’s just mostly for like people who like don’t have a lot of time. And it’s like an exclusive community of people who want to date, but just aren’t able to put themselves out there. And it’s like, invite only, but I don’t know. I don’t feel like it has to be people who are like super rich personally. But uh, but that’s just me.

Andi Hendrickson 38:07
I think it’s more people who are super busy.

Chris Hanna 38:09
Exactly.

Andi Hendrickson 38:10
And usually that, you know, involves people who have, you know,

John Fish 38:14
Money.

Andi Hendrickson 38:14
A “C” in front of their job title.

Sam McKinney 38:18
C-suite.

Chris Hanna 38:19
Yeah. Okay, cool. So let’s start thinking about taglines and the kind of language that we want to have on here. I love the idea of like talking about, like, timeless, like love and maybe timeless sex. I don’t know if that’s something that would appeal people to use this dating service.

Andi Hendrickson 38:34
No, I don’t think it’s a sex service. It’s a dating service. So we should probably leave that out.

Chris Hanna 38:40
Sorry, John.

John Fish 38:41
Damn it.

Chris Hanna 38:42
But yeah. So let’s start thinking about like things that are going to be on this mailer. Do we like the idea of Timeless being the service, so then we would come up with something else for the tagline?

Sam McKinney 38:53
ie, I like that. Yeah, I think Timeless is like, high end enough-sounding, like it sounds like an exclusive kind of thing. Mm hmm. I think that works.

Chris Hanna 39:03
Okay, so let’s see, let’s think about-

John Fish 39:06
I’m kind of gravitating towards like, the time is now.

Chris Hanna 39:08
Well, the time is now, but it’s also like five hours ago and it’s also like-

John Fish 39:13
I know that’s, that’s why it’s kind of like funny, I think. I don’t know. It’s too trippy guys, this is too trippy.

I know, it’s flexing your brain a little bit. Um…

I’m not used to that.

Chris Hanna 39:28
Let’s see. Let me think.

John Fish 39:30
Timeless. I can see the writing right now. It’s definitely in cursive. I’m picturing white on a black background.

Sam McKinney 39:38
I was picturing gold on a black background.

John Fish 39:41
Okay, gold.

Andi Hendrickson 39:41
I’m thinking gold.

John Fish 39:43
Gold? Okay. Gold works, too.

Chris Hanna 39:46
As much as I love that idea that I brought up earlier about double dating, I feel like if some high end person saw that, they would be like, oh, this isn’t legit. Like double dating is something that like, you know, young people who are in like college like do on like a Tuesday night or something. So.

Sam McKinney 40:04
Yeah, it’s, it’s more the thought is more like, don’t sacrifice your work because that’s these people typically put work above everything else or put their careers above everything else. So the the verbiage would be more like don’t you don’t have to sacrifice your career for love, or something like that.

Andi Hendrickson 40:23
Yeah, I think that’s definitely the idea we’re trying to capture.

Chris Hanna 40:27
So the benefit is sort of like, the time to, like, do it all or something.

John Fish 40:33
Have it all.

Sam McKinney 40:34
How about you don’t have time to waste?

Chris Hanna 40:37
I don’t know. To me that feels like it’s, it’s like not quite shaming people, but making people more afraid of like the negative aspect of it, rather than the benefit of being able to like do both things at once. So what if it was, like waste less, date more or something like that?

Andi Hendrickson 40:59
There’s something to like using “less, more” as part of the tagline, because the name also has Timeless. So we could do you know, like a set of phrases that use the word less. And then it ends with Timeless. But I’m trying to think of those other words.

Chris Hanna 41:20
Right.

Sam McKinney 41:21
More time for less?

John Fish 41:23
Why don’t we play into like the indulgence of like dating? Like, I like playing with the word more, a lot more than I think more than less, because I think it’s just like “more, more dating. More life. More love more money.”

Sam McKinney 41:39
Yeah. But the less is that alliteration of less, Timeless kind of thing, the rhyming.

Andi Hendrickson 41:45
But you could flip it and do you know, put more at the end. So it’s, you know, “do more. See more. Date more. Timeless.”

Sam McKinney 41:55
Yeah.

John Fish 41:56
Yeah.

Chris Hanna 41:57
Yeah, what if it was just like, “Date more. Timeless”?

John Fish 42:00
What if it was just, “More time”?

No?

Chris Hanna 42:07
It’s okay. I want to make my case for “Date more.” Because if you’re reading this and the tagline is “Date more” that comes right next to the like logon or slogan or whatever. And I love the idea of like, Timeless and the tagline being “Date more,” because it’s like that juxtaposition that Andi was talking about. But it gets the benefit across in a really straightforward way. For people who maybe don’t understand what a Time Turner does.

Sam McKinney 42:37
Yeah, I like that. There would need to be copy that plays off of it a little bit.

Chris Hanna 42:42
Mm hmm.

Sam McKinney 42:42
I think, but I like that as a, “Date more. Timeless.”

Andi Hendrickson 42:47
Mm hmm.

Chris Hanna 42:47
Cool.

John Fish 42:48
Mm hmm.

Andi Hendrickson 42:48
Yeah, I think that’s strong.

Chris Hanna 42:50
So, as, I’m going to default to the Harry Potter experts, when you do get that letter, that is from the owl, what kind of language is used in it?

Andi Hendrickson 43:01
You mean your Hogwarts acceptance letter?

Chris Hanna 43:03
Yeah. Like how is it written? Is it written as like a really formal like acceptance letter?

Andi Hendrickson 43:08
Yeah, the the Hogwarts letters are pretty, they’re pretty formal and their cursive and calligraphy and all that and they have, you know, a wax seal.

Chris Hanna 43:18
Mmm.

Andi Hendrickson 43:19
But I don’t know that we necessarily need this particular letter to be super formal. I think it’s more about the experience being high end than the language being super flowery and traditional.

Chris Hanna 43:31
Gotcha. So I think it was John, who talked about this idea of having, like, a bunch of phrases with “more” in them, like kind of going down the sheet of the letter that we’re going to send out to people, where it’s like, you can date more, you can do all these things that’s “more.” Do you like that approach? Because in my head, the way I’m thinking about it is like on the left side of the sheet, or on the left side column is going to be be all of these things that you can do more of. And then at the very bottom of the list on the right hand side is just like Timeless. And then maybe below that is just instructions that say, “to start your Timeless experience, like, come to this bar and start your new journey of dating” or something like that.

John Fish 44:20
I like that. I do kind of like that. I think we obviously think out the “more’s” more.

Chris Hanna 44:27
So if so let’s maybe break it down a little bit when, like, yes, this service like allows you to date more, but what else does it allow you to do more of?

Andi Hendrickson 44:38
I mean, I think if we’re appealing to the C-suite, then it allows you to do all the things that your business requires of you, but at the same time, be able to, you know, go out and find the one.

Chris Hanna 44:53
Mm hmm.

Andi Hendrickson 44:53
So, I think all of those Moore’s would probably relate to all the things you normally do in your work day that you can still do.

Chris Hanna 45:02
Right.

Andi Hendrickson 45:02
But now at the same time, you can also date more.

Chris Hanna 45:05
So it’s like more networking, more, like, trips, more- it could be like, I guess, like more family or something? Mmmm.

Sam McKinney 45:16
It would be-I think it has to be more like, meet more, experience more, travel more, date more, Timeless.

Andi Hendrickson 45:26
Yeah, I like that. And I think all those things, those three things are related both to business and to what you might do in order to date. So I think it works both ways. It has double meaning.

Chris Hanna 45:40
We’re all about that. Yeah, I like that. Do you guys think that there has to be more information on this invitation letter besides the like, “meet more, date more,” and like the location information for your first date?

Sam McKinney 45:59
I think the secretive nature will kind of pique the interest.

Chris Hanna 46:05
I mean, I guess like the secretive nature did work for Fyre Fest, to an extent.

Andi Hendrickson 46:10
I mean, I’m hoping that this service would not be a Fyre Festival of dating. So like, I don’t know if we want to keep comparing ourselves to that.

Chris Hanna 46:20
Good point, good point. Um, okay, cool. Are you guys thinking that the owl has anything special on it? Or is it just straight up the owl from Harry Potter?

I mean it can’t just be any old barn owl. We gotta have it be that you know, Hedwig style, super fancy owl.

I’m looking up fancy owls, and all of them have top hats on. Okay.

Okay, so I have a very minor suggestion, just to class up the owl a little bit. Can the owl have a little bow tie?

Andi Hendrickson 46:52
Yes, it can.

Chris Hanna 46:54
Okay, and then Timeless can be on the bow tie.

John Fish 46:57
I’m sorry, I feel like the bow tie kinda cheapens the owl.

Chris Hanna 47:00
Oh, really?

John Fish 47:02
Yeah. Oh yeah.

That makes it a little, like a little tacky.

Chris Hanna 47:08
John, you’re telling me, that if right now, an owl came to your door, and it had a bow tie, you would think that’s not as fancy as an owl without a bow tie?

John Fish 47:18
Yes.

Chris Hanna 47:22
Okay.

Andi Hendrickson 47:23
Let’s compromise, and the- it’ll have the, because normally they they have it like tied to their foot, it can be with a velvet ribbon.

Chris Hanna 47:33
Ok.

John Fish 47:33
There we go.

Chris Hanna 47:34
We can agree on that.

Okay, cool. What else do you think we need to figure out?

Sam McKinney 47:43
Do we have the, so we have the copy-copy, then what’s, what’s the final line that we’re going to have go to…”For your exclusive, Timeless experience, go to blah, blah, blah”?

Chris Hanna 47:55
Yeah. And so it’ll basically be…I guess the key component that we need to answer here is if we’re not explaining, like, we’re not explaining how the Time Turner works in the invitation letter, correct?

Sam McKinney 48:10
No.

Chris Hanna 48:11
Okay. So then, yeah, it would just be as simple as like, “for your Timeless experience, go to this bar to like, begin to like, date more, do whatever.”

Sam McKinney 48:22
Okay.

Chris Hanna 48:23
So I actually have another question. Do you guys think that bars are the most, like, do they make the most sense for this? Because I’ve seen like, there’s this weird show on Netflix where, like, really, really like exclusive, high end executive people like going on these crazy dates in all these crazy places. Are you thinking that that is like a component of this? Or do you think it’s more about just like, finding a restaurant or a bar where people are going to meet and talk?

Andi Hendrickson 48:54
I don’t think it’s that we want to promote unattainable luxury because, again, these are just people who work really hard and don’t have a lot of time. So the place that they would need to go still needs to be accessible within their schedule. So I think you know, high end hotel bars would be a good place you know, if you think of in LA, 71 Above at the top of the US Bank tower would be a perfect location because it’s near offices, but it’s also high end and expensive and a little bit luxurious.

Chris Hanna 49:23
Okay, cool. I like that a lot.

Sam McKinney 49:25
There’s a, there is another option, just to throw it out there. Do you guys know Soho house?

Chris Hanna 49:31
No.

Sam McKinney 49:32
There are all across the world are basically it’s kind of like a club for people who have money. To just go hang out and have like, parties or social gatherings or stuff.

Chris Hanna 49:43
I was gonna say, I know this isn’t the same cinematic universe, but this just popped in my head. Speaking of like, places that are exclusive. It would be kind of cool if one of the dates could happen at the Magic Castle.

Andi Hendrickson 49:58
Yeah, that kind of thing where it’s, you know, more of an exclusive social gathering and not something that anybody could just walk into.

Chris Hanna 50:06
Okay, cool.

Ron Weasley 50:12
How did you get there? Who you always told you there?

Hermoine Granger 50:17
What’s he talking about, Harry?

Harry Potter 50:19
I don’t know. Honestly, how can somebody be in two places at once?

Chris Hanna 50:26
Okay, so our insight is that busy people need more time to date. So the idea we came up with is to use the Time Turner to create a high end, exclusive dating service so you can date people without sacrificing your normal schedule. We’re going to call this service Timeless, which leads into our tagline, “date more.” The execution that we’ve come up with is to create an invite-only dating experience for busy people. We’ll send out invites to this experience in a premium letter, and in classic Harry Potter fashion, they’ll be delivered via owl. These letters will say, “Travel more. Meet more. Experience more. Date more. Welcome to Timeless.” Along with instructions on when and where they’ll go for their first Timeless date.

Okay, cool. Well, that is a wrap on Time Turner’s. Good job guys! We’re getting better at this.

John Fish 51:16
Whoo! We are, that’s true.

Chris Hanna 51:19
Alrighty, I want to thank again our special guest, Andi Hendrickson, for coming on and lending her immense Harry Potter and creative know-how to us.

Sam McKinney 51:29
Thank you.

John Fish 51:30
Snaps!

Andi Hendrickson 51:31
Thanks for having me.

Chris Hanna 51:32
Of course. And as always, we would love to hear what you guys thought of the podcast. You can leave us a review if you’re on Apple Podcasts, or you can always follow us on Instagram @ADtempted. That’s a-d-t-e-m-p-t-e-d. Andi, got any Harry Potter quotes to wrap this up?

Andi Hendrickson 51:51
We’ll end with a little Prisoner of Azkaban quote, and I’m going to quote Hermoine Granger here. “Is that really what my hair looks like from the back?”

Chris Hanna 52:00
Very appropriate in these times.

Sam McKinney 52:02
Perfect!

Chris Hanna 52:03
All right. See you next time, everybody!

Sam McKinney 52:06
Bye!

John Fish 52:16
Later!

Transcribed by https://otter.ai