John Fish 0:00
Welcome to add tempted where we attempt to create ads for things that don’t need them. I’m John and I write things.

Chris Hanna 0:05
I’m Chris and I’m just here for the archaeologists fashion.

Sam McKinney 0:08
And I’m Sam and I named my dog after our Raptor.

Chris Hanna 0:16
As always, our plan for today is to share some initial ideas, choose a direction we like, and then build out a campaign that answers our brief.

Sam McKinney 0:24
Today we’re joined by a special guest, the incomparable Patrick Q. Tell us a little bit about yourself.

Q 0:30
I’m Q, and I’m a freelance copywriter aka Scripto cephalops, but my spirit dyno is a lactose intolerance.

John Fish 0:39
Our product for this episode is the Indominus Rex, the Indominus Rex, which means untameable King is a genetically modified dinosaur taking the best traits of other various dinosaurs as well as non extinct creatures to create the ultimate apex predator. Not only is it super intelligent, strong, and agile, it has the ability to camouflage itself and mask its heat signature, rendering it practically untrackable

Chris Hanna 1:09
and our target audience for Today is World military leaders.

Movie Sound EFX 1:13
The base genome is a T Rex the rest is classified. You made a new dinosaur, but you don’t even know what it is.

Chris Hanna 1:21
With that cue. Why don’t you pick who’s gonna go first?

Q 1:27
Any meenie miney mo? No, I’m gonna I’m gonna go first.

Chris Hanna 1:31
Yeah, go for it.

John Fish 1:32
Okay, all right.

Q 1:33
So idea one. The future is midway. That’s not a but it doesn’t have a oh yeah, that’s a female, the future is definitely female. In Jurassic Park. All the dinosaurs were purposely engineered to be female, which of course includes Indominus Rex, she tore to the island making sure everyone there knew who she was that she had something to say and that she wasn’t going to back down. So this is a declaration to world leaders out there a call to action. Now a roar to actually Hell yeah, to stomp out the patriarchy and make way to a world evolved to say goodbye to the Dinos of the system and introduce a younger and fresher take on world rule 2024 We’re taking on the world and its authoritarian leaders with a fiercely strong presidential campaign led by women, beginning with the Indominus Rex mix in some support from Alexandria Ocasio Cortes, Stacey Abrams, Kamala Harris, maybe some international backing from Greta Thunberg, or prime minister Jacinda Ardern, from New Zealand, and you’ve got a future this world has been needing. Indominously aggressively progressive 2024

Sam McKinney 2:35
That is hilarious

Chris Hanna 2:39
right out of the gate with super strong wind. Oh my gosh, that’s awesome. Yeah.

Q 2:46
idea two fixus climate changus. Fossil fuels consists mainly of dead plants, coal from trees and natural gas and oil from algae. And it’s the emissions from fossil fuels that are the dominant cause of global warming and climate change one of the top issues challenging the world’s leaders today. Okay, so fossil fuels aren’t made from dead dinosaurs, but who better to represent the dead and fallen than our very own Indominus Rex, acting as a sort of spokesperson, our IREX will help to share out and humorous yet intimidating global campaign educating and advocating for the world’s leaders and society in general to leave the dead bee and move on to something more life sustaining, or be dead too some lines be like bury climate change or else Or make climate change extinct before we are.

Chris Hanna 3:25
I like this one a lot. It feels like it’s leaning into a lot of the conservation ads that we’ve seen that take a really sort of harsh approach to portraying the effects of global warming and really intense ways. I like it.

Q 3:38
Yeah, initially, it’s funny because I have always thought that fossil fuels were because we’re digging deep in the ground and we’re getting some of like, old dinos like dead dinos, I was completely wrong. But that may be just sort of laugh of that. If there was a dinosaur alive. That could like stand up for his dead friends, you know, be like Stop picking on him already.

Sam McKinney 4:01
Be hilarious, too.

Q 4:03
RIGHT.

Sam McKinney 4:03
Nice one.

Unknown Speaker 4:04
Okay, so idea three. Hey, bad, guys, you better watch your ass. We live in a world where certain people in groups terrorize with an authoritarian rule or violent extremism. Their domineering, merciless ways of using oppression and fear are a huge stain on the world. But now it’s time to dominate back and bring the world closer to peace with the force that will leave these awful people in the dust. This is IREX global security forces for the IGSF and independent secret global mercenary group made of flocks of genetically modified Indominus Rex assises that can be trained to hunt and destroy the world’s worst. These super prehistoric super terrifying super soldiers could be genetically created to assimilate to any terrain, environment and threat so as to make sure their efficiency on the world stage. Imagine that ITSF using their infrared ability to see the heat coming from terrorists hiding in caves, mele Team Six perhaps forget the President’s security detail replaced them with 18 foot tall bulletproof ITSF forces or how about splicing In some of the Indominus Rex DNA with Dwayne The Rock Johnson indominus, rock, dinos swells super soldiers. Okay. detector detects protects respects IREX global security forces.

John Fish 5:16
I like this one. I think the line actually could just be honestly watched Jurass.

Q 5:18
Yeah, right.

John Fish 5:18
Like, I love that. And it could, because we’re selling it we could be selling it to bad guys too. I mean, we’re in advertising, we have no soul. So.

Q 5:30
yes,

John Fish 5:31
We did say military leaders this could go to exactly bad military leaders

Chris Hanna 5:36
show me the money. That’s right. I will say though, what I cute. What I loved about yours was I totally overlooked the fact that military leaders include people who want to use the military for good purposes, especially in your first two ideas. And so I love that you brought that into this.

John Fish 5:55
That’s a good point, Chris. I also overlooked that fact. As we will see.

Chris Hanna 6:00
It’s okay, John, we can overlook it together. All right. Q who you handed off to

Q 6:05
all right, John.

John Fish 6:06
All right, primal force, the mercenaries from Blackwater did nothing to help the Iraq War. In fact, they fucked up and already fucked situation even more with lack of leadership and idiots among their ranks. So why rely on dumb humans that are related to Betsy DeVos when you can’t have primal force, but state of the art Indominus Rex that is smarter than the average mercenary, upgrade your Neanderthal strategies with primal force.

Q 6:32
I love that

Sam McKinney 6:33
I love the name. It makes me want them to be transformers.

Chris Hanna 6:35
I was gonna say, John, I thought this was going to end with Indominus Rex 2024.

John Fish 6:45
Well, if you thought that one was going to end with that, think of this one let the Dinos fight. Usually men as old as dinosaurs decide when they send their nations to war, Putin, who was nearly 70 and hopefully terminally ill attacked Ukraine. Dick Cheney, who has an artificial heart light his way into Iraq. And don’t forget Ronald Reagan, who was so old, he could not even remember his involvement in Iran Contra. With old dinos making decisions that send people to war. Doesn’t it make sense that we send the dinosaurs to fight it? Now we can with Indominus Rex the most sophisticated weapon ever made, let the Dinos fight.

Chris Hanna 7:24
I got this super clear visual of all of these dinosaurs being like, like visually covered in graphics that represent like each country, almost like a NASCAR. Like it would be like a televised Hunger Games dystopia.

Q 7:43
Oh my god other people betting on the side.

Chris Hanna 7:45
Oh, absolutely. Unfortunately an absolutely

Sam McKinney 7:49
10 bucks on the Little Caesars dinosaur

Unknown Speaker 7:53
Pizza Pizza saurs. I love the easy take on like old people which is so very true. We hate that these old guys are still making and calling the shots yet they don’t do anything but sit on their geriatric as inside of a bunker.

John Fish 8:05
All right. I’m gonna roll it on over to Sam.

Sam McKinney 8:09
All right, let chaos reign Indominus Rex the untameable King a creature at the very top of the animal kingdom. Imagine unleashing such a creature onto your greatest enemies and the chaos that would follow so live a little let the untameable murder King loose and let chaos reign

Chris Hanna 8:29
I love the some people want to set the world on fire you go for I woke

Sam McKinney 8:35
up with violence.

Q 8:37
Let me just hand you my list right now.

Sam McKinney 8:39
And then my next one don’t get wrecked get REXT some countries are not quite strong enough to stave off invasion relying on the power of others around them to keep them safe before they get completely wrecked. But what if instead of getting wrecked you got REXT for the low price of most of your annual GDP you can buy an army of indominus rex is to repel the invaders and become the military power you deserve to be

Chris Hanna 9:04
this is interesting. So this is if I’m understanding it correctly sort of like last resort we like our final stamp sort of thing.

Sam McKinney 9:13
Yeah, like if Russia invades your country and basically raises it to the ground let some indominus rex is out there to kind of make it uninhabitable

Chris Hanna 9:21
Yeah, it’s it’s the doomsday button so to speak.

Q 9:24
This made me think of ICBM like indominus continental ballistic missiles or something.

Chris Hanna 9:29
Oh my gosh imagine one of those in a missle.

Q 9:32
Yeah imagine one of those coming out.

Chris Hanna 9:39
Way more terrifying.

Sam McKinney 9:39
Speaking of the apocalyptic stories we’re telling here’s my last way. Keep extinction at bay. The world is on the brink of extinction. With each country pointing nuclear weapons at each other. There needs to be a less apocalyptic way to keep peace in the world. Enter Indominus Rex and untrained Single super intelligent Apex killer that you can release in the countries that are giving you trouble spreading terror and destruction in its wake lead with fear. But without the fear of an extinction event.

Chris Hanna 10:09
Yeah, this one I would say this one is the doomsday button for sure.

John Fish 10:13
I like this one a lot because I think when you’re trying to sell weapons you also have to like make it seem like you’re the good guy. Like I saw one of the big weapon companies just tweeted that their new ICBM missiles are now green. Great. Your green. Thank you. Thank you for being green while you blow up stuff. Appreciate that. But that kind of ties back to Q’s climate change insight to though with this keep extinction at bay because

Sam McKinney 10:40
yeah, I was thinking something similar.

John Fish 10:42
I do feel like this one actually is a good way of like framing it as like for good purposes. Right.

Sam McKinney 10:47
All right, Chris. Sounds like you’re up.

Chris Hanna 10:49
All right, first one, but your enemy doesn’t know can hurt them. Which is why our product is so stealthy and so deadly. It construct the heart and the mind without even needing to attack. It is the armed unknown, which is why we’ve hidden it in our tagline. Our Mattis ignotus or the armed unknown.

John Fish 11:09
I do like this because it’s kind of eerie, ominous. I’m kind of I’m interested my interest is peaked.

Chris Hanna 11:14
Yeah, that’s the goal here. That’s the goal. Alrighty. Second one. Whatever technological advantage you have today will be gone tomorrow. Warfare has zicht technology, which is why it’s time to zag to biology. nature’s perfect killing machine is manufactured against malfunctions and arm to teeth with biological advantages. Don’t let tech troubles trouble your forces, not when you can evolve beyond machines. This one I definitely was feeling a lot of matrix, so please forgive me. And third, but certainly not least, you know, guys, nobody fucks with the person who’s writing a goddamn dinosaur. And whether you plan on actually attempting to mount the Indominus Rex spoiler, please don’t. Or just green screening yourself a top from the comfort of your chateau. Your persona as the Dinosaur King speaks volumes on your behalf, lead your forces and taught your enemies while writing the most fearsome creature ever to walk out of a lab and onto God’s green earth writes dinosaurs.

Sam McKinney 12:14
This actually makes me think of Deadpool. I think there’s like, king of monsters is a series that he has, and I think he’s writing a T Rex or something at some point. But yeah, that I love the imagery of having someone on the back of dinosaurs.

Chris Hanna 12:33
I just thought like, you know, if if the tiger King can gain so much influence over just riding like a tiger. Imagine the amount of influence that a Dinosaur King slash influencer could get from writing a fucking Indominus Rex.

Sam McKinney 12:49
And now we have an execution, a documentary of Dinosaur King.

Chris Hanna 12:57
cackle laughter And I wonder, wonder which streaming service is going to skoop that one up?

Movie Sound EFX 13:03
Think it will scare the kids. Kid. There’s something that parents nightmares.

Chris Hanna 13:11
Alrighty guys, what are we feeling like we’ve got a lot of real wild stuff that takes very different directions.

Sam McKinney 13:18
If you really look at the insights we kind of came up with, it seems like it’s keeping the peace or intimidate, intimidate. Yeah, but I think keeping the peace is the strongest thing that kind of ties everything we’ve come together so we can kind of build around that. Or if there’s another insight that we kind of like.

Chris Hanna 13:36
I’m down with keeping the peace. I also Q for the future is definitely female. Are you imagining that we’re going to have like AOC onstage like, in front of screens featuring the Indominus Rex and she’s saying the future is female. The future is indominus the future is now?

Q 13:58
Yeah, absolutely.

Chris Hanna 14:01
That execution I feel like we could absolutely do like a peacekeeping summit as one of our executions and I think that would just be such a fun thing to make like the thing of the campaign.

Q 14:15
Yeah, like a big Yeah, okay. Yeah, I could see that. I mean, in this way, I think this direction is sort of a mix of intimidation obviously having the Indominus Rex there but also I think it’s just it’s time to champion like we need to champion that. Yeah, the future is female and I think that’s no the way to go so long to the to these guys always calling the shots. Maybe that’s a little bit of me putting myself out there like that’s what I want. Yeah, but yeah, I think just going off of the truth of the dyno being female and, and its stature.

Sam McKinney 14:49
I think it’s a really good idea to go like very progressive or woke as the other side calls it in these in this campaign because there’s a lot of countries out there that would love to support women in a way and brands are trying to support women all around right now anyways.

Chris Hanna 15:04
So I also feel though, and stop me if you disagree, I feel like your second idea Q could also have a foot in this direction that we’re potentially pursuing, where indominus rex is in essentially embodying kind of the extinction idea that Sam brought up of like, we are not going to go extinct. And instead, we are going to move into this future that is, like the future is female, the future that does not use like fossil fuels. And I feel like Sam your extinction platform could potentially be the way that we sort of wrap it all together. What do you think about that?

Q 15:40
Yeah, I think it’s a good combo has the dare I say, similar DNA.

Sam McKinney 15:47
Let’s splice that shit together and make something new.

Q 15:50
DINO DNA.

Movie Sound EFX 15:52
That things is part raptor.

Chris Hanna 15:59
Very cool. Okay, so it sounds like we are kind of taking a lot of the social progressive stances that cue has, like baked in, in such a hilarious way. And making extinctions sort of like the top line of it. Would you guys say that? That’s an accurate assumption so far?

Sam McKinney 16:20
Yeah, yeah. Yeah, stopping extinction. With all of this colorful support from the spokesperson, that will kill you, if you try to destroy the world.

Q 16:34
I was going back to the like, as I see indominus, Rex or AOC. On stage, you know, they usually have like a translator on the side, or, you know, sign language.

Chris Hanna 16:46
Yeah, I can totally see that. Where do we see this living? Do you guys like the idea of doing a summit like event? Do you think that maybe this should live more in a traditional sort of media space where we’re running like a spokesperson, like on the trail campaign, Indominus Rex is visiting all the all the hot spots? You know, making speeches? Is indominus. Rex, just like a tick tock influencer? Where do we see this existing?

Q 17:14
I feel like it’s like I envisioned it as, like a campaign like being out there on the streets, you know, being out there with its constituents, you know, with the people really getting a message. Yeah. Again, like just following, you know, progressive footsteps of like, just being out there and getting up the message that way?

Chris Hanna 17:34
Do we have a dyno march across a city? Everyone with

Q 17:37
dyno hats? Pink?

Sam McKinney 17:41
Wait, are we talking about the extinction thing?

Q 17:43
Yeah, I think the extinction thing would be like, one of the messages within the campaign, right? Like we’re trying to, we’re kind of putting that together,

Sam McKinney 17:50
making sure because the the campaign is the future is female. Are we combining that with the climate changes thing? And then adding the extinction thing? Are we separate? Like, we’re, I think we need to figure out our…

Chris Hanna 18:02
my thinking was that preventing extinction is like the big idea message of the campaign. And within that the things that we’re doing to prevent extinction is, like, you know, electing more like female leaders, you know, encouraging practices that are going to stave off climate change, which also includes like anti nuclear weapons. And that’s kind of the platform and the Indominus. Rex is our spokes Dino.

Sam McKinney 18:30
We can try that. I have a feeling that that will be saying too much to get across.

John Fish 18:36
I don’t really think I’m coming into your problem to like, I don’t think it is this is all like, going back to our target audience.

Sam McKinney 18:43
Yeah.

John Fish 18:43
Again, I think extinction prevention kind of does. But then throwing in everything else kind of makes it a little bit muddy. I don’t know if we have the bandwidth to be able to throw in all all the things.

Chris Hanna 18:54
Okay, then. Yeah, let’s take a step back. Is our sort of focus goal here with the Indominus. Rex is in the current state of the brief. With the idea that we’ve sort of chosen, is that to convince world military leaders that we need to stop practices that are going to create a mass extinction. Like is that what we’re saying?

John Fish 19:17
Yeah, Chris, because to that point, I don’t know if military leaders are very afraid of a mass extinction events.

Chris Hanna 19:24
But here’s the thing, though, like the brief states that we are targeting world military leaders, and maybe it’s more sort of what Sam and Q have been talking about where we are using the Indominus. Rex is as more of spokespersons to encourage world military leaders to stop doing what they’re doing, which is harming us.

Q 19:43
Yeah, like lay down your arms. You know, be wary of what you’re about to do to the world and making us all extinct because you don’t care. We have aI rexes that can destroy all of that. Don’t make us use that force that we have. Don’t make us use the science that we know. No.

Sam McKinney 19:57
I had an idea. That’s more are on brand with the brief and I think it might be a better twist. So the future is female as in the future of the military is female because females can do more destroy more do more psychological warfare. You want to buy this female military force to win everything we sell the Indominus Rex as female super soldiers.

Q 20:22
So we’re saying we open up the market for super sweet soldiers, super soldiers to everybody around the world so everyone can have this force?

Sam McKinney 20:31
Yes, or whoever buys it first or the first person to buy the

John Fish 20:36
Yeah, that the highest bidder because we’re in the war so we’re in the war game. Yeah.

Sam McKinney 20:42
Yeah.

Q 20:43
So it’s like the replacing the the nukes in a way as far as like, the amount of power that a country has, right? Or the amount of leeway that you know, or intimidation they have, but it’s with dinosaurs and ours with Rex’s instead.

Chris Hanna 20:56
I’m open to that idea, Sam, I will say that I kind of prefer the peacekeeping anti extinction angle a bit more.

Q 21:04
Yeah, the peacekeeping one or the let’s keep everybody wanting to fight against each other still, but with dinosaurs in the middle

Chris Hanna 21:11
do we want to destroy the world or do we want to keep it

Sam McKinney 21:15
let’s let’s do peace pieces is an interesting twist because it is not it’s less expected.

Chris Hanna 21:21
Let’s do peace. Sam McKinney 2022

John Fish 21:26
I can go for peace too. I’m all in, I’m all in.

Chris Hanna 21:30
I personally love the idea of like a summit and I feel like we could make like a full event out of it including the parade the Dinos idea potentially like maybe it’s like maybe it’s like a 48 hour thing where like the first day is like getting to the summit and we do like we blow out parade the Dinos you know like we have like world leaders there we have like invite people to like come out with the dinosaurs and maybe we marched around like very specific targeted buildings

John Fish 22:02
if we’re doing a march thing I want them in like weird like North Korean type uniforms and uniforms

Sam McKinney 22:07
I mean feel free to Photoshop that

John Fish 22:10
I honestly I do think that this is one of the executions that we’re rolling with then is the March

Sam McKinney 22:17
I actually think we could go bigger and just do the summit like we were talking about and just have the march be a part of it. We need the name of the summit and then like some taglines and stuff for it for the campaign.

Q 22:29
I had the line that was I mean the quick languages indominusly aggressively progressive

Chris Hanna 22:36
in my head I just got locked at the dinosaurs

Sam McKinney 22:40
the the Indominusly progressive summit might be an option

John Fish 22:44
The IPS… Can we do can we honestly could we think of something that’s like dyno

the dyno summit I like the acronym is dyno

john and sam 22:51
Yeah,

John Fish 22:52
Can we make a dyno acronym like that’d be like pretty awesome.

Chris Hanna 22:55
Dominant International.

Sam McKinney 22:58
That’s as far as I got a beat defending international neutrality. Something in opposition? I don’t know.

John Fish 23:05
No, I think you’re on the right track defending international neutrality

Chris Hanna 23:10
organization

John Fish 23:12
overall,

Sam McKinney 23:13
dominating international naughtiness.

Chris Hanna 23:20
I mean, I guess neutrality is kind of like what we’re what we’re speaking to

Sam McKinney 23:24
Yeah, maybe it’s not organization but it’s defending international neutrality operations.

Chris Hanna 23:29
I could roll with that. Yeah, cool. So we got a dyno summit Do you guys like that idea of starting with the march and then getting to like a specific location where maybe we have the second half of our summit unfold?

Sam McKinney 23:43
You’d have to be in DC I think because they’re not to be somewhere important can

Chris Hanna 23:47
Can indominus rex is cover a lot of ground

John Fish 23:49
Oh no, our genetically modified dinosaur is really slow.

Chris Hanna 23:55
Brain just had the visual of we are marching from New York City all the way down to like Washington DC and we’re gonna follow like every step of the way.

Sam McKinney 24:05
So the summit is going to be a place where we have speakers talk and like the talk about keeping all this stuff like the normal boring summit stuff, but the security force is indominus rex is around keeping the peace and then we can do a march and everything in the march them out there and show them off. But maybe there’s like a meet and greet

Chris Hanna 24:23
a meat and greet? heheh.

Sam McKinney 24:28
Where people hand meet or throw meat at the Indominus

John Fish 24:32
I’m just I’m just seeing them with aviators and little earpieces.

all 24:38
Laughter.

Chris Hanna 24:39
There’s the cop there’s the car.

John Fish 24:41
Obviously. I can’t get out of my head.

Sam McKinney 24:45
But I do think we would need to have at least a flier advertisement of some sort to portray the idea for our cops so like in the cop in the background would be like this symposium thing like people We’re sitting there, and then Dominus Rex on stage, but someone would have to be holding like a flyer to show like our tagline and explain what’s going on because we have to explain in like one sentence or two that what the hell this is

John Fish 25:12
you’re talking about, like having a flyer that advertises the summit. Right, Sam?

Sam McKinney 25:16
Think of it like a brochure of why these dinosaurs are important. So he gets the idea across to our listeners

Q 25:24
is watched Jurass. Is that the right tone still for something like this? Because defending international teleoperation? Like, I don’t know how aggressive that sounds?

Chris Hanna 25:33
Yeah, it has a totally different town. Yeah.

Sam McKinney 25:35
What is the tone for this then since we’re talking about that

Chris Hanna 25:38
indominusly progressive to me definitely leans more on the more traditional side, I would say, of political messaging, as opposed to watch your ass and I love watch your ass. And I wish that that was the tone that we could strike with this. I feel like the tone of a campaign that uses an incredibly destructive weapon for peacekeeping purposes has to be somewhat restrained. Because if it’s all over the place, or if it’s really you know, nonchalant about it, it could send the wrong message.

Sam McKinney 26:12
Yeah, I think it would be extremely confident because like, it’s a superpower basically. So it could be like a reverent dark humor kind of thing if he wanted to, but with like a serious tone, but in a joking kind of way.

Q 26:28
Watch jurass can find its way.

Sam McKinney 26:29
I think what we just need to do is figure out like, a headline, a paragraph explaining what it is, and a tagline. I think we’re kind of going or dancing around it. And like, what really needs to happen is we need to figure out how we’re actually selling this product,

Chris Hanna 26:44
The current tagline that we’ve got and dominantly progressive, I like it. But I wonder if our headline maybe should be a bit more of a CTA, just because we are trying to push like a platform and a message. This is like the bad version of the line. But I wonder if it’s something like march like March and ominously or go extinct that I think gets at some of the sentiment that we’re going for. And it also wraps in a bit of the execution that we’re trying to promote here.

Sam McKinney 27:13
Yeah, I agree. It should be a CTA, it should be more active

John Fish 27:16
marching indominously like, sounds good, but it doesn’t mean anything.

Sam McKinney 27:20
March untameable only March and chaos. That’s what indominus really means is March untameabley.

John Fish 27:27
Really?

Chris Hanna 27:28
Yeah. I mean, here’s, again, like I’m not trying to throw all my weight behind this bad line. Indominously to me is, it makes sense for the brands because this is a thing that is genetically modified. And in my mind, it makes sense to have a word that kind of doesn’t exist but still gets across the fact that these are like iron Rex’s that have been more together. And our tagline kind of reflects that in a way to

Sam McKinney 27:56
what about progress and ominously

John Fish 27:58
Oh,

Chris Hanna 27:59
I like that. It’s it’s the more active version of and dominantly progressive.

John Fish 28:03
I like that a lot. Because it kind of gets back to the original thought behind it, too.

Q 28:07
Yeah, like there has a little a little bit more punch to it too.

Sam McKinney 28:11
Cool. So that’s the tagline. What are we thinking for? Like, a couple of sentence write up, I guess, like a manifesto in a way, but like consumer facing, like selling this product?

John Fish 28:22
And by consumer facing? We’re talking about the military leaders?

Sam McKinney 28:25
Yes.

John Fish 28:26
Right.

Chris Hanna 28:26
Is this where watch your ass comes in?

Sam McKinney 28:28
It could be in there somewhere? Yeah, I think it should be very active, like aggressive tone, like terrorists better watch your ass kind of thing, because we want to be excited about it.

John Fish 28:40
Honestly, I feel like this almost needs to be kind of like bland and kind of more like statistical bait.

Sam McKinney 28:45
Dont think too much business to business because that is very boring. And we do have an audience that we want to excite as well.

Q 28:51
Can I Can I read this again, to maybe stir up some thoughts. We live in a world where certain people in groups terrorize with an authoritarian rule or violent extremism. Their domineering, merciless ways of using repression and fear are a huge stain on the world. But now it’s time to dominate back and bring the world closer to peace with the force that will leave these awful people in the dust. I think from there like I like that that thought of like dominate back you know, we’re tired of you people imposing your forces that just kill off people unnecessarily and blah, blah, blah, stop it. We don’t want to have to use our frickin dinos. But if we have to, we will, but we’re trying to really bring peace.

Chris Hanna 29:33
I don’t know. I feel like intimidation is like a core part of this though.

John Fish 29:38
Yeah, and if we’re advertising to the world leaders, it’s almost more of like a you want this or else kind of thing. Not to get too mobster on it.

Sam McKinney 29:46
Maybe we’re getting too preachy about things maybe it’s just like we talked about the IREX like an untraceable superintelligent Apex killer. Like maybe it’s just like a summary of the product how it will stomp jurass.

John Fish 29:59
No, I I think that’s a good idea, Sam. Like I think it does need to be a little bit informal and maybe washed jurass is like that. The last thing that ends on

Chris Hanna 30:07
Alrighty, so here is a whip manifesto that we can just start with and build off of it. Terrorists, dictators and violent mobs, you better watched jurass, we are marching against the oppressive practices leading our world to the brink of extinction. And we’ve got the untameable indominus. Rex on our side, join us at the dyno summit or be left in the prehistoric dust progress indominously.

Sam McKinney 30:31
This feels more like because it feels like a manifesto. It’s more like it’d be our write up for the slide that we’re selling to to a client. I’m just trying to think of like it would just be on a on a flyer that we’re handing out.

Chris Hanna 30:45
Yeah, so what I’m thinking Sam is I’m trying to think of them as one in the same were you reading like this manifesto as like a person who is listening, it makes sense of what the campaign is, but this could also serve as copy that could just be on the flyer that you’ve been talking about. So for example, it could be like, join us at the Dinos Summit. And then we also say like, end our march from the UN to DC to get there, or be left in the prehistoric dust. Like that kind of thing.

Sam McKinney 31:20
In my mind, the flyer would talk about the Indominus itself as a product, we’re trying to say the Indominus is the reason why you should watch jurass and less about the campaign in the summit, if that makes sense.

Chris Hanna 31:35
No, it does. So let’s let’s add this because this is just a jumping off point. So let’s say we’ve got the untameable Indominus Rex on our side, but genetically modified, untraceable, super intelligent Apex killer that can bring peace before the end. Rather than force peace or the end. Okay, Monster is a relative term. To a canary a cat is a monster, which is used to being the cat. So our insight is that indominus rex is the one thing that can stop the mutually assured destruction of our world. And so our big idea is to use them as our mascots or spokes dinos to push world military leaders to stop practices leading us to the brink of destruction. Our idea is to create a summit, which we will march to with our indominus rex is to raise awareness, all while campaigning, tagline progress and dominantly. Once we reach our summit, we’re going to have partnered world leaders to help us get out our message. And we’ll also have the indominus rex is there as a one of a kind, all eyes on the globe summit to promote world peace. To help promote the event. We’re going to be creating flyers with the following copy terrorists, dictators and violent mobs. You better watch your ass. We are marching against the oppressive practices leading our world to the brink of extinction. And we’ve got the untameable Indominus Rex on our side, a genetically modified, untraceable super intelligent Apex killer that can enforce peace or promote the end. Join us at the dyno summit and our march from the UN to DC to get there or be left in the prehistoric dust progress in dominantly. Very well done guys.

Sam McKinney 33:20
Yeah, lots of fun. Lots of progressive ideas.

Q 33:24
I love it guys. Dinosaurs, sir. roaring

Sam McKinney 33:28
Its a roaring good time.

Q 33:29
Oh, you took it from me. Yeah, this was fun, guys. This was awesome to be a part of. Bring me back.

Sam McKinney 33:36
Welcome back anytime.

absolutely.

Q 33:38
I’ll have more puns.

Chris Hanna 33:39
Do we know what our next episode is going to be? Do we want to leave a teaser? Yeah, it’s gonna be

Sam McKinney 33:44
a little viral.

John Fish 33:44
Thank you so much for listening to us. And if you like what you heard, please give us a review on Apple podcasts. And if you want to see the final form of our campaign, it’ll be on our website or Instagram ad tempted.com

Chris Hanna 33:58
And thanks again to Q Thank you.

Q 34:01
I know that guy

Transcribed by https://otter.ai